Bluestar Alliance Completes Dickies Acquisition Signaling Major Brand Expansion
Bluestar Alliance pushes further into streetwear and youth luxury with its acquisition of Dickies thus marking a turning…
Business
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Candace Parker Joins PAC as Board Co-Chair, Advancing Athlete Representation and Post-Career Support
The Pro Athlete Community (PAC), the first members-only network dedicated entirely to supporting professional athletes as they navigate…
NikeSKIMS Drop 2 Debuts With New Layers, Silhouettes, and Winter-Ready Performance Wear
NikeSKIMS is officially back with Drop 2, elevating its innovative system of dress. It continues to redefine the…
Cristiano Ronaldo-Backed FOOTLAB to Open First U.S. Location in Orange County With AI-Powered Soccer Technology
Since its launch in Portugal in 2018, FOOTLAB has been widely recognized for merging physical soccer training with…
Patrick Mahomes & adidas Introduce New Team Mahomes Class and “Too Cold” Texas Tech Uniform
Adidas and three-time Super Bowl champion Patrick Mahomes have teamed up once again in Lubbock to unveil the…
Under Armour and Stephen Curry Part Ways After Decade-Long Partnership
A transformative shift for Under Armour and Stephen Curry signals new directions with performance goals and a stronger brand discipline. The Big Split (Under Armour and…
PUMA Relaunches CATch UP to Tell the Brand’s Most Inspiring Stories
PUMA gives its company magazine CATch UP a bold digital refresh thus offering a deeper look into innovation…
Nike Portland Reopens as a Hub for Sport and Culture
Nike Portland opens its doors once again with a renewed focus on sport, innovation and community. A Downtown…
Monster Energy Becomes Official X Games League Partner
X Games and Monster Energy just announced a massive three-year partnership set to transform action sports for athletes…
Revlon Partners With Champion to Launch First-Ever Global Fragrance Collection in 2027
Revlon Consumer Products has officially unveiled a major global fragrance licensing agreement with Authentic Brands Group’s iconic Champion…