MySize Acquires ShoeSize.Me to Create Unified AI Sizing Platform
MySize a leading AI-driven measurement and fashion technology solutions provider, has announced the acquisition of ShoeSize, a prominent…
Business
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MIKE AND IKE names NBA star Josh Hart first Chief Candy Officer bringing flavor and fun to fans
MIKE AND IKE makes a sweet slam dunk by naming New York basketball star Josh Hart as its…
Hennessy V.S.O.P x LeBron James—A Sequel With Real Staying Power
Hennessy doesn’t do sequels unless there’s a story worth continuing. With the second LeBron James V.S.O.P limited edition,…
Life Time and Aion Partner in 2025 to Equip 185+ Clubs with Patented Weighted Vests
Life Time and Aion join forces to bring next-level weighted vest training and exclusive fitness experiences to clubs…
Front of Shirt Sponsorship Out: Could Footwear Be the Next Branding Battleground?
The Premier League has long been a global powerhouse, attracting billions in sponsorship revenue each season. For many…
Hisense and Real Madrid Strengthen 2025 Partnership with Fan Experiences and Smart Tech Launches
Hisense and Real Madrid are elevating the 2025/26 football season in the Middle East and Africa with exclusive…
L.L.Bean Expands Northern Attitude Collection with Noah Kahan and $100K Mental Health Commitment
The Northern Attitude collection offers an intimate window into singer-songwriter Noah Kahan’s life beyond the spotlight as he…
Nike Basketball Announces Class of 2025 NIL Athletes Leading the Future of the Game
Nike Basketball welcomes an elite new class of NIL athletes for 2025 with Aaliyah Chavez and Brandon McCoy…
Atlanta Hawks Partner With Paze as Official Jersey Patch and Digital Wallet
The Atlanta Hawks and Early Warning Services have launched a multi-year partnership naming Paze, the digital online checkout solution, as the Official Jersey…
Jordan Brand Opens First U.S. World of Flight Store in Philadelphia
Jordan Brand brings its pinnacle World of Flight retail experience to Philadelphia with premium product storytelling community events…