Santoni Brings Its Shoeshine Service to Milan Fashion Week
Santoni has installed a shoeshine service at The Carlton during Milan Fashion Week, bringing its One Forever aftercare program into a live setting.
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Malone Souliers Previews Spring Summer 2027 During New York Fashion Week
Malone Souliers has previewed its Spring Summer 2027 collection during New York Fashion Week.
adidas Originals and Willy Chavarria Launch the Pink Megaride AG
adidas Originals and Willy Chavarria are taking their Megaride partnership into more expressive territory with the Pink Chavarria…
Anthony Edwards Showcases Prada as Luxury Brands Deepen Their Connection to Basketball Culture
Anthony Edwards is no longer just a pure hoop story. With Prada on his back and in his…
Nordstrom Appoints Brooke Bobb as New Fashion Director
Nordstrom is treating editorial expertise as a core part of its merchandising strategy. With the appointment of Brooke…
Mizuno Sportstyle Brings Immersive Design to Paris Fashion Week SS27
Mizuno Sportstyle is not just staging a showroom; it is using Paris Fashion Week SS27 to place its…
lululemon and Saul Nash Conclude SLNSH With a Performance-Driven Finale
lululemon and British designer Saul Nash are closing out their multi-season SLNSH collaboration with a collection that treats…
POLIQUANT Reimagines Contemporary Menswear With ALLOMORPH SS27
POLIQUANT uses ALLOMORPH to show how one idea in menswear can take many forms and still feel coherent.…
ASICS x Little Tokyo Table Tennis Debut GEL-RESOLUTION 5 in Paris
ASICS uses Paris Fashion Week to do more than show a collaboration; it uses the moment to define…
Johan Lindeberg Launches JAY3LLE Leather Jacket for Modern Golf Style
Johan Lindeberg expands the conversation around modern golf style with the debut of JAY3LLE, a new project that…
Merrell 1TRL ‘Traces’ Collection Brings Trailwear to Paris Fashion Week
Merrell 1TRL is using its Spring/Summer 2027 “Traces” collection to anchor true trail performance inside the Paris Fashion…
MAAP HYPERFORMANCE Brings Elite Cycling to Paris Fashion Week
MAAP is using HYPERFORMANCE to place elite cycling squarely inside the Paris Fashion Week conversation. The project, presented…
Veilance Brings Luxury Technical Apparel to Paris Fashion Week
Veilance is using Paris Fashion Week to sharpen its role as the most considered expression of Arc’teryx design.…
Umbro PROJECT by Aitor Throup Reimagines the Future of Football Design
Umbro is using PROJECT with Aitor Throup to push beyond traditional kit design and into a more radical…
adidas and Rick Owens Unveil SS27 Collection at Paris Fashion Week
adidas is using its latest collaboration with Rick Owens to push deeper into the luxury fashion space. Introducing…
C.P. Company Showcases SS27 Fabric Innovation at Paris Fashion Week
C.P. Company is using Paris Fashion Week less as a runway moment and more as a lab showcase.…
Louis Vuitton and Pinarello Turn the DOGMA F Into a Luxury Cycling Icon
Louis Vuitton and Pinarello are using a one-off DOGMA F project to show how road cycling has become…
Oakley Expands Into Fashion at Milan Men’s Fashion Week SS27
Oakley is using Milan Men’s Fashion Week SS27 to push further into fashion, not just performance eyewear. The…
Oakley Expands Beyond Eyewear at Milan Fashion Week SS27
Oakley is using Milan Men’s Fashion Week SS27 to push further into fashion, not just performance eyewear. The…
Fratelli Rossetti Reimagines the Brera Loafer and Ballet Flat for SS25
Fratelli Rossetti is using its SS25 “Shades of earth, shades of summer” presentation at Milan Fashion Week to…
Off-White Brings Luxury Fashion to Shakira’s World Cup 2026 Performance
Off-White turning Shakira’s World Cup 2026 opening performance into a couture moment shows how far luxury fashion has…
Côte d’Ivoire Brings African Style to the World Cup Stage
Côte d’Ivoire did not wait for the opening whistle to make an impression. Instead, the Elephants arrived with…
Luxury Brands Continue To Use Roland-Garros as a Cultural Platform
Roland-Garros has grown into far more than a Grand Slam. Luxury brands now treat the Paris clay as…
Monaco Has Become Luxury Fashion’s Most Important Stage in Motorsport
No race blends speed, status and style like Monaco. The event is the epitome of Monaco Grand Prix…