ASICS “Get The Glow” Campaign Redefines Beauty Through Daily Movement
ASICS is changing the wellness conversation by focusing on movement instead of beauty routines. With its new “Get…
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GORE-TEX Celebrates 50 Years of Innovation Across Outdoor and Streetwear Culture
GORE‑TEX is marking its GORE-TEX 50th anniversary and 50 years of “Going Further, Together” by opening its archives…
Gatorade and Venus Williams Push for More Research in Women’s Sports
Gatorade’s latest message puts a hard number on a big problem: only 6% of sports-science research focuses on…
Authentic Brands Group Emerges as Leading Bidder for Lee Jeans
Authentic Brands Group (ABG) is emerging as a leading candidate to buy Lee Jeans from Kontoor Brands. The…
adidas Basketball and Broadwick Studio Launch Ant Farm Experience Platform
Broadwick Studio and adidas Basketball have transformed “Ant Farm” into more than a campaign. Instead, the project works…
Burberry Unveils First Performance-Focused Activewear Collection
Burberry is entering the activewear market with the launch of Burberry Activewear. The new collection combines performance-focused design…
Dick’s Sporting Goods Unveils House of Sport Joliet at Rock Run Collection
Dick’s Sporting Goods is expanding its House of Sport concept to Joliet. The new location will anchor the…
Lululemon Launches SLNSH Spring 2026 16-Piece Movement Capsule
Lululemon and British designer Saul Nash are pushing their collaboration further with SLNSH Spring 2026. The 16-piece collection…
Skechers Unveils Multiyear WNBA Basketball Partnership for 30th Season
Skechers Basketball has signed a multiyear partnership with the WNBA. The brand becomes an Official Partner as the…
Canada Goose Unveils Snow Goose SS26 Capsule for Summer Launch
Canada Goose is shifting its Snow Goose line into full summer mode. The new Canada Goose Snow Goose…
Stone Island Explores the Science Behind Nylon Metal-TC Fabric
Stone Island is using its latest Material Science episode to remind everyone that Nylon Metal isn’t a gimmick…
adidas Hyperboost Edge Launch in Los Angeles Becomes a Full-Sensory Running Experience
Broadwick Studio turned adidas’ Hyperboost Edge debut into a full-sensory story. The Adidas Hyperboost Edge LA Launch Experience…
UGG and Team Epiphany Turn Influencer Dinner into ATL Custom Sneaker Experience
UGG and Team Epiphany turned a classic “brand dinner” into a mini ATL‑themed customization lab, centering community, craft,…
Timberland First Machines Boot Turns the Classic 6-Inch into Met Gala Art
Timberland brought its most iconic boot to fashion’s biggest night, reworking the classic 6-inch silhouette into a sculptural…
adidas Originals and Peaches Launch Seoul-Inspired Streetwear Collection
Seoul’s football and car culture scenes collide at full speed in the new adidas Originals and Peaches collaboration.…
McLaren Golf Debuts First Irons in Miami with Series 1 and Series 3 Launch
McLaren Golf has officially stepped onto the tee box. Meanwhile, Skratch covered the launch in Miami as the…
BAÉ and adidas Baltic AW26 Collection Turns Upcycled Sportswear into High Fashion
BAÉ’s AW26 collaboration with adidas Baltic turns upcycling into high fashion. Instead of simple reworks, the collection transforms…
China’s 139th Canton Fair Signals Shift to Sustainable Tech-Driven Fashion
China’s fashion industry used the 139th Canton Fair to show how fast it is shifting from mass production…
Brooks Running Reports 23% Growth in Strongest Quarter Ever
Brooks Running just delivered its strongest quarter ever. The brand reported 23% global growth. However, the story goes…
Porsche Launches 911 GT3 Artisan Edition Inspired by Japanese Craft
Porsche Japan is leaning into cultural storytelling with the reveal of the 911 GT3 Artisan Edition, a Japan…
On Shifts to a Co CEO Model With Its Own Founders at the Top After a Record CHF 3 Billion Annual Sales
On is pulling its founders back to the very center of day to day decision making, shifting to…
Matthew M Williams Joins Oakley to Lead Apparel, Footwear, and Accessories
Matthew M. Williams is taking on a new brief as Creative Director of apparel, footwear, and accessories at…
Adidas Went Big In Beijing With This Three Stripes Samba Activation
Adidas staged a large scale pop up installation for the Samba in Beijing’s Sanlitun district. They turned one…
Adidas Takes Sole Retriever to Federal Court Over Alleged Extortion and Leaked Designs
Adidas filed a federal lawsuit on March 12, 2026, in the U.S. District Court for the District of…