On Running Brings Its 15th U.S. Store to Boston’s Back Bay Ahead of the Marathon
On Running, the Swiss performance sportswear brand opened its first Boston store on April 15, 2026, located at…
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Allbirds Stock Jumped 582% in One Day After Rebranding Itself as NewBird AI
Allbirds announced on April 15, 2026, that it is abandoning footwear entirely and rebranding as NewBird AI, a…
G.H. Bass x Aritzia Reinvent the Classic Penny Loafer in Two New Silhouettes
G.H. Bass and Aritzia dropped their first ever collaboration on April 15, 2026, available 24 hours early on…
The Barbie x Fore All Golf Collection Previewed at Masters Weekend Drops in June
Fore All, the women’s golf apparel brand, announced a collaboration with Mattel’s Barbie on April 14, 2026, with…
Brooks Running is Releasing Five Limited Edition Disney Shoes At Walt Disney World
Brooks Running is releasing a Springtime Surprise Weekend limited edition collection at the runDisney Health & Fitness Expo…
Inside Oakley’s Paris Pop Up With Custom Installations Adapted To The Parisian Gallery Aesthetic
Oakley staged a Paris pop up presentation built around an entirely custom installation, scaffolding adapted to the proportions…
JCPenney Launches “Inside Lane” Partnering with Five Women’s Basketball Athletes
JCPenney launched Inside Lane on April 13, 2026, a women’s basketball partnership program that pairs five collegiate and…
Texas AG Ken Paxton Opens A Formal PFAS Investigation Into Lululemon’s Activewear Claims
Texas Attorney General Ken Paxton launched a formal consumer protection investigation into Lululemon on April 13, 2026, issuing…
Vuori Hires Its First Ever Chief Product Officer As It Pushes Toward 25 New Store Openings
Vuori has appointed Heather Archibald as its first ever Chief Product Officer, effective April 20, 2026, in a…
CELINE returns to Shanghai’s Zhangyuan with its ÉTÉ 2026 French seaside pop-up
CELINE is presenting the second edition of its ÉTÉ CELINE 2026 pop-up in Shanghai’s historic Zhangyuan district, open…