Nike ACG Debuts Its First Ever Hiking Boot, the Zegama Hike Coming in July 2026
Nike’s All Conditions Gear division debuted the Zegama Hike on April 14, 2026, the brand’s first dedicated hiking…
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MIM Marks a Decade With a New Anniversary Collection and a Push Into the U.S. and Europe
MIM Shoes, the Madrid founded women’s footwear brand, is marking its tenth anniversary with a targeted international expansion…
Billabong’s First Eyewear Collection Is Coming in 2026 Through a New L’Amy Partnership
Billabong and Connecticut based eyewear manufacturer L’Amy America announced a new licensing partnership on April 15, 2026, under…
On Running Brings Its 15th U.S. Store to Boston’s Back Bay Ahead of the Marathon
On Running, the Swiss performance sportswear brand opened its first Boston store on April 15, 2026, located at…
Allbirds Stock Jumped 582% in One Day After Rebranding Itself as NewBird AI
Allbirds announced on April 15, 2026, that it is abandoning footwear entirely and rebranding as NewBird AI, a…
G.H. Bass x Aritzia Reinvent the Classic Penny Loafer in Two New Silhouettes
G.H. Bass and Aritzia dropped their first ever collaboration on April 15, 2026, available 24 hours early on…
The Barbie x Fore All Golf Collection Previewed at Masters Weekend Drops in June
Fore All, the women’s golf apparel brand, announced a collaboration with Mattel’s Barbie on April 14, 2026, with…
Brooks Running is Releasing Five Limited Edition Disney Shoes At Walt Disney World
Brooks Running is releasing a Springtime Surprise Weekend limited edition collection at the runDisney Health & Fitness Expo…
Inside Oakley’s Paris Pop Up With Custom Installations Adapted To The Parisian Gallery Aesthetic
Oakley staged a Paris pop up presentation built around an entirely custom installation, scaffolding adapted to the proportions…
JCPenney Launches “Inside Lane” Partnering with Five Women’s Basketball Athletes
JCPenney launched Inside Lane on April 13, 2026, a women’s basketball partnership program that pairs five collegiate and…