Allbirds Stock Jumped 582% in One Day After Rebranding Itself as NewBird AI
Allbirds announced on April 15, 2026, that it is abandoning footwear entirely and rebranding as NewBird AI, a…
Retail
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TOMS Brings its Heritage Canvas Alpargata Into Spring With a Masters Week Green Moment
TOMS is spotlighting its green Heritage Canvas Alpargata this spring, tying it to Masters week at Augusta National.…
Nike becomes the official uniform partner of the Premier Lacrosse League
Nike signed a multi year agreement with the Premier Lacrosse League and Women’s Lacrosse League on April 13,…
CELINE returns to Shanghai’s Zhangyuan with its ÉTÉ 2026 French seaside pop-up
CELINE is presenting the second edition of its ÉTÉ CELINE 2026 pop-up in Shanghai’s historic Zhangyuan district, open…
FILA x ARC Bring Korean Ceramics into Trail Running with FLOAT TR9 2.0
FILA and Seoul based running community ARC (A Running Club) are releasing the FLOAT TR9 2.0 trail running…
Undercover and Japanese Label BEAUTIFUL SHOES Drop their Spring Summer 2026 Collab
Undercover and Tokyo based women’s footwear label BEAUTIFUL SHOES released their Spring/Summer 2026 collaboration shoes on April 14.…
H. Moser and Reebok debut the Streamliner Pump at Watches and Wonders 2026
Moser & Cie. and Reebok unveiled the Streamliner Pump at Watches & Wonders 2026. It translates the iconic…
Birkenstock Opens Its First Osaka Store With A Two Floor Shinsaibashi Flagship
Birkenstock opened its first Osaka store on April 3 at 2-8-28 Shinsaibashisuji, Chuo-ku, one of Japan’s largest street…
Haider Ackermann’s Snow Goose SS26 collection for Canada Goose lands in stores
Haider Ackermann unveiled his Spring/Summer 2026 capsule for Snow Goose by Canada Goose on April 10, launching online…
Hugo Boss Becomes the Official Lifestyle Outfitter of the Australian Open Starting January 2027
Hugo Boss announced on April 13 a landmark partnership as the Official Lifestyle Outfitter of the Australian Open,…