Choice Privileges 2025 College Football VIP Access Features 15 Top Teams and 40 Premium Packages

College football fans can get exclusive access to top teams through Choice Privileges VIP gameday experiences.

Through Choice Hotels’ partnership with Learfield, college sports fans and Choice Privileges members can use their rewards points to bid on 40 special VIP packages for the 2025 football season—with four packages live right now. Packages include premium game tickets, pre-game and sideline passes, hotel stays, team store gift cards, and more. Members will have the opportunity to access experiences with 15 teams, including national champions Ohio State University, powerhouse programs like University of Michigan, University of Alabama, and University of South Carolina, as well as University of Arkansas, University of Florida, Indiana University Bloomington, University of Kansas, University of Louisville, University of Minnesota, University of Nevada, Las Vegas, University of Oklahoma, Oregon State University, Texas A&M University, and University of Wisconsin.

Recently recognized as the #1 hotel rewards program by both U.S. News & World Report and WalletHub, Choice Privileges is increasing ways for members to get closer to all the action they love.

Nandika Suri, Vice President, Loyalty, Choice Hotels International said, “Many of our members are passionate college sports fans. Last season, they redeemed nearly 6 million points to bid on our gameday experiences. With a broad range of hotels located within 10 miles of the stadiums hosting this year’s featured matchups, we’re the ideal pick to help fans experience all the action. This kind of unique program value—one that brings them closer to the teams they love—is something we’re proud to deliver year after year. As we kick off our fourth season, we’re excited to keep rewarding our members and continue making Choice Privileges a gateway to their most unforgettable moments.”

VIP Packages and Featured Matchups

Members can bid on Platinum and Silver VIP packages through the Choice Privileges auction platform. The first four matchups available are:

Platinum Experiences:

• August 30, 2025: University of Texas at Austin vs. Ohio State University (Access to Ohio State)

• September 6, 2025: University of Michigan vs. University of Oklahoma (Access to University of Oklahoma)

Silver Experiences:

• August 30, 2025: University of California, Berkeley vs. Oregon State University (Access to Oregon State)

• September 6, 2025: University of California, Los Angeles vs. University of Nevada, Las Vegas (Access to UNLV)

Each Platinum VIP Experience Includes:

• 2 pre-game hospitality passes

• 2 pre-game sideline passes

• 2-night stay at a Choice-branded hotel (for five featured games)

• 2 game tickets

• 1 parking pass

• $100 team store gift card

• $1,500 in travel gift cards ($750 per person)

Each Silver VIP Experience Includes:

• 2 pre-game hospitality passes

• 2 escorted sideline passes

• 2 game tickets

• $50 team store gift card

Stay Close to the Stadiums

Choice Privileges Platinum winners get free two-night stays at select hotels right by the action, such as:

• Comfort Suites Grove City – Columbus South for Ohio State home games

• Sleep Inn & Suites Norman near University for Oklahoma games

• Comfort Suites Gainesville Near University for Florida games

• Comfort Inn & Suites Downtown near University for Alabama games

• Cambria Hotel Columbia Downtown the Vista for South Carolina games

More Ways to Earn and Win

Fans not yet enrolled can sign up for Choice Privileges and start earning points to bid on these unique college gameday experiences. The Choice Privileges Mastercard  lets members rack up points faster—including a limited-time offer* for new enrollments. Existing cardholders and Select Mastercard® members earn points on everyday purchases at gas stations, grocery stores, and beyond.

Everyone can also enter the Choice Privileges 1-million-point sweepstakes through October 7 for a chance to win prizes from 100,000 to 1 million points to plan their dream travels.

*Terms apply. Offer current as of August 2025.

These fan-first Gameday Experiences highlight why Choice Privileges is the top hotel rewards program—offering unforgettable moments and direct access to the heart of college football.