Daydream Unveils Smarter AI Shopping With New iPhone App

Daydream turns inspiration into instant and effortless style matches.

Introducing the Daydream iPhone App

The AI-powered discovery platform Daydream has officially launched its next-generation iPhone app.

With proprietary fashion AI and Apple’s latest visual intelligence, Daydream revolutionizes how shoppers connect inspiration with real products.

A Fashion-First Approach to AI

At Daydream’s heart is a unique AI system, deeply trained on thousands of global fashion catalogs. The engine deciphers style nuances like color, cut, and occasion, evolving with each user’s taste over time.

Visual Shopping Made Intuitive

Apple’s new visual intelligence framework powers Daydream’s app, enabling shoppers to search and buy directly from screenshots.

Users can open a street-style photo, editorial image, or saved Instagram post, then instantly see shoppable matches from over 10,000 vetted brands.

Julie Bornstein, Founder and CEO of Daydream, shares in a Press Release, “With Apple’s visual intelligence capabilities, we saw an opportunity to make Daydream even more intuitive where seeing becomes shopping.”

Julie Bornstein explains further, “By tapping directly into this feature, our app can understand styles a user is viewing on their iPhone screen and instantly surface fashion matches from all the best brands in real time, turning visual inspiration into frictionless shopping.”

Chat-to-Shop Experience and “Say More” Feature

Daydream’s chat-to-shop experience enables seamless conversation with a brand agent while browsing.

Users get context-aware recommendations that evolve through chat interactions. The “Say More” feature helps shoppers further refine their style preferences.

Designed for Apple’s Liquid Glass

The platform’s new design, powered by iOS 26’s Liquid Glass, adds depth and clarity to every touchpoint.

The visually immersive UI ensures that every chat or navigation step feels rich and refined.

Maria Belousova, Chief Technology Officer of Daydream, notes, “From optimizing rendering for the Liquid Glass elements to ensuring our UX patterns align with the new design in iOS 26, our goal was to create something that feels both familiar and refreshingly delightful for people who love to shop.”

Building Fashion’s Intelligent Layer

Daydream’s innovation lies in adding intelligence and context on top of global style. Its AI understands individual taste and delivers high-value, premium experiences that today’s shoppers expect.

Julie Bornstein says in a Press Release, “We’re building an intelligent layer over the world of fashion. One that understands taste, context, and individuality. By pairing deep domain expertise and AI with next-generation design, we’re redefining what intelligent shopping feels like. Daydream ensures its technology and design meet these high-value consumers where they already expect premium digital experiences.”