Jersey Mike’s Subs, beloved for its fresh sliced/fresh grilled subs, is bringing super-sized star power to kick off the NFL season: retired football legend and two-time Super Bowl champion Eli Manning is joining the Jersey Mike’s roster as its newest spokesperson. But there’s a twist: he’s stepping straight into a playful “spokesperson rivalry” with none other than iconic actor and New Jersey native Danny DeVito, who’s helped define the brand’s image in recent years.
A Dynamic Duo Sparks Jersey Mike’s Biggest NFL Campaign Yet
The new national campaign, launching today, is the brand’s first major creative push since becoming the Official Sub Sandwich Sponsor of the NFL in April 2025. It’s a fresh play that puts Jersey pride, humor, and celebrity on equal footing.
In the campaign’s debut TV spot, viewers see DeVito get more than a little territorial when Manning, long synonymous with New Jersey football, “steals” some of his Sub Squad spotlight. As DeVito and Manning trade riffs, the brand taps into their chemistry for memorable commercials and a string of follow-up ads and content set to unroll throughout the fall. Fans can expect the fun to play out not just on TV but across Jersey Mike’s social channels, as well as on DeVito’s and Manning’s own handles.
“A Natural Fit”: Eli Manning Takes On Subs and Smiles
“Eli’s charm and low-key wit combined with Danny’s big personality make for an unforgettable duo,” said Jeff Hemschoot, senior vice president of marketing at Jersey Mike’s Franchise Systems, LLC. “As a proud New Jersey resident and longtime Jersey Mike’s fan, Eli was a natural fit. He’s one of Jersey’s most iconic sports figures, and we’re thrilled to have him on our team.”
Humor, Familiar Faces, and a Bigger NFL Presence
The new series of ads was concepted and produced by Highdive, the award-winning creative agency that’s helped bring some of America’s best-loved brand partnerships and Super Bowl spots to the screen.
“This campaign was the perfect way to kick off Jersey Mike’s new NFL partnership—with humor, star power, and a little friendly rivalry,” said Mark Gross, co-founder and co-chief creative officer at Highdive. “We leaned into Danny’s longtime role with the brand and had fun imagining what happens when someone like Eli tries to steal a little of his spotlight.”
NFL, Pop Culture, and Sub Love
The 2025 campaign cements Jersey Mike’s as a major player in national sports marketing, building on its growing presence in pop culture, professional sports sponsorship, and authentic fan experiences. From local shops to NFL stadiums and game-day gatherings, Jersey Mike’s delivers a bold flavor (and plenty of personality) wherever football fans come together.
For more newsroom info and campaign footage, sandwich lovers and football fans can head to jerseymikes.com, and for more about the creative team, visit highdiveus.com.
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