Evian Names Carlos Alcaraz Global Ambassador After French Open Win

Carlos Alcaraz becomes Evian’s newest Global Brand Ambassador after his 2025 French Open win showing the brand’s commitment to healthy hydration and youthful energy.

A New Chapter in Tennis and Hydration

Evian, the renowned premium mountain-made natural spring water, has long been synonymous with elite tennis and healthy living. As the Official Water of Wimbledon since 2008 and the US Open for nearly four decades, Evian has made hydration a central part of the tennis world. The brand’s “Live Young” ethos promotes a lifestyle that values vitality, rejuvenation, and well-being. By welcoming Carlos Alcaraz as its latest Global Brand Ambassador, Evian continues its tradition of supporting top athletes who embody these values both on and off the court.

Alcaraz’s Impact and Inspiration

Carlos Alcaraz’s recent victory at the 2025 French Open and his status as a former US Open champion have solidified his reputation as one of tennis’s brightest stars. His relentless drive, athleticism, and positive spirit make him an ideal representative for Evian’s mission. Alcaraz’s journey is marked by determination and a commitment to excellence, qualities that resonate deeply with Evian’s approach to holistic health.

Joining a celebrated group of ambassadors like Frances Tiafoe, Emma Raducanu, and Arthur Fils, Alcaraz strengthens Evian’s connection to a new generation of tennis fans. The partnership is designed to inspire people everywhere to prioritize hydration and embrace a more joyful, energetic lifestyle.

Alcaraz on Joining Evian

"I'm honored to join evian's legacy of global tennis ambassadors. Their 'Live Young' spirit reflects how I approach life with energy positivity and purpose," Carlos Alcaraz said. "Staying hydrated with evian's premium mountain-made water is essential to my routine and I'm proud to partner with a brand that champions well-being and encourages others to embrace a healthy and hydrated lifestyle."

For Alcaraz, hydration is not just a part of his training—it’s a cornerstone of his overall well-being. He credits Evian’s natural spring water for helping him maintain peak performance, both physically and mentally, throughout the demanding tennis season.

Evian’s Perspective on the Partnership

"Carlos Alcaraz embodies the true essence of 'Live Young.' His energy passion and fearless spirit are contagious and we couldn't be happier to welcome him into our ambassador family. Together we're inspiring the world to hydrate move and embrace healthy behaviours with joy," Dawid Borowiec Global Director at evian said.

Evian’s partnership with Alcaraz is more than a brand endorsement. It’s a celebration of the values that make both the athlete and the brand stand out: resilience, positivity, and a dedication to health. By aligning with Alcaraz, Evian aims to reach a broader audience, encouraging fans of all ages to make hydration a priority in their daily lives.

Inspiring Healthy Habits for All

The collaboration between Evian and Alcaraz is set to have a wide-reaching impact. Through social media campaigns, event appearances, and community initiatives, the partnership will highlight the importance of hydration for physical and mental performance. Alcaraz’s influence extends beyond the tennis court, making him a role model for young athletes and fans seeking to adopt healthier habits.

Fans can expect to see Alcaraz featured in Evian’s upcoming campaigns, sharing his personal tips on staying hydrated and maintaining a balanced lifestyle. The partnership also demonstrates Evian’s commitment to supporting sports and wellness at every level, from grassroots initiatives to the world’s biggest tournaments.

Stay Connected

To follow the journey and see how Carlos Alcaraz and Evian are inspiring people to “Live Young,” connect with @evianwater and @carlitosalcarazz on social media.