Gap and Malbon Golf Unveil 33-Piece Collection in US

Golf style gets a modern update as Gap and Malbon Golf introduce a new limited-edition collection for men and women.

Gap is teaming up with Malbon Golf for a limited-edition collection and campaign that merges the heritage of two iconic brands. Launching Friday, this collaboration brings together Malbon’s signature golf aesthetic and Gap prep-inspired essentials in a versatile, 33-piece lineup for men and women, available in the US and Japan through Gap’s websites and select stores.

A Fresh Take on Golf Style

The collection features a wide range of apparel and accessories, including fleece, knits, polos, vests, jackets, and more. Each piece is characterized by a custom PAR logo—a playful, game-inspired twist on the classic Gap arch logo—alongside timeless stripes, plaid, and herringbone accents. Prices range from $18 to $138, making the collection accessible while maintaining a distinct, elevated style.

“Malbon has fostered a vibrant culture around the game of golf, allowing us to engage a new customer and bring together our two communities in a fresh way,” said Mark Breitbard, president and CEO, Gap brand.
“Our collaboration with Malbon represents the unique intersection of fashion, sports, and culture, offering a new opportunity for self–expression, on or off the golf course, through the lens of beloved Gap icons.”

The collection’s versatility is evident in its lineup: think classic fleece and knits for layering, sharp polos and vests for a tailored look, and jackets and accessories that round out the offering for both men and women. The custom PAR logo, a nod to the game’s scoring term and a clever play on the iconic Gap arch, is featured throughout, giving the collection a unified identity that connects both brands’ aesthetics.

Generation Golf: A Campaign Celebrating Family and the Evolving Sport

The launch is accompanied by a campaign titled Generation Golf, shot by Duncan Wolfe. The campaign captures the evolving face of golf through a family lens, featuring five-time PGA Tour winner Jesper Parnevik and his children, Peg and Phoenix.

In the campaign visuals, Jesper Parnevik is seen in standout looks like the Linen-Cotton Bomber Jacket with matching Pleated Baggy Shorts, Utility Vest with Pleated Baggy Pants, and French Terry Logo Hoodie.

Peg showcases pieces such as the Cropped Polo Sweater, Linen-Cotton Plaid Pleated Mini Skort, and Cable-Knit Sweater, while Phoenix wears the Logo Striped Polo Shirt, Polo Sweater, and Logo Graphic T-Shirt.

Bridging Heritage and Modern Golf Culture

“We grew up with Gap, so the opportunity to collaborate and bridge golf culture with Gap’s heritage is incredibly exciting," said Erica and Stephen Malbon, founders, Malbon Golf.
"Gap defines what an American brand can look like — it's where fashion and functionality collide — so we are thrilled that each and every piece reflects, authentically, the DNA of both brands.”

This collaboration is more than just a fashion statement—it’s a celebration of the intersection between sport, culture, and style. Gap and Malbon Golf have created a collection that invites both communities to express themselves on and off the course, blending classic American prep with the contemporary energy of golf’s new generations.

The collection’s design details—like the PAR logo, herringbone accents, and bold stripes—pay homage to both brands’ histories while pushing the boundaries of what golf apparel can be. Whether you’re on the green, at the clubhouse, or out in the city, these pieces are designed for versatility, comfort, and self-expression.

Where to Shop and What to Expect

The limited-edition Gap x Malbon Golf collection is set to become a go-to for anyone seeking a blend of classic American prep and contemporary golf style. With prices ranging from $18 to $138, the 33-piece range is accessible and thoughtfully designed. The collection will be available through Gap’s U.S. and Japan websites, as well as in select Gap stores in California, New Jersey, Texas, Pennsylvania, Florida, and New York.

This collaboration marks a new chapter for both brands, inviting golf enthusiasts and fashion lovers alike to experience a collection where heritage and innovation meet on and off the course.