Home

Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo
Business

Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

3b610de71cba747e458e98cbe147bc7d?s=20&d=identicon&r=g By Posted on 0 Comments
In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

Share

0
HOKA Offers Sneaker Performance to Empower New Runners
Fashion

HOKA Offers Sneaker Performance to Empower New Runners

3b610de71cba747e458e98cbe147bc7d?s=20&d=identicon&r=g By Posted on 0 Comments
HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

Share

0
Crocs Hits Record Annual Revenues of $3.6 Billion
Business

Crocs Hits Record Annual Revenues of $3.6 Billion

3b610de71cba747e458e98cbe147bc7d?s=20&d=identicon&r=g By Posted on 0 Comments
Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

Share

0
The Athlete’s Foot Hits Record Global Retail Earnings 2023
Fashion

The Athlete’s Foot Hits Record Global Retail Earnings 2023

3b610de71cba747e458e98cbe147bc7d?s=20&d=identicon&r=g By Posted on 0 Comments
The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

Share

0
Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg
Fashion

Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

3b610de71cba747e458e98cbe147bc7d?s=20&d=identicon&r=g By Posted on 0 Comments
Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

Share

0
Jenna Ortega Becomes Adidas New Brand Ambassador
Fashion

Jenna Ortega Becomes Adidas New Brand Ambassador

3b610de71cba747e458e98cbe147bc7d?s=20&d=identicon&r=g By Posted on 0 Comments
Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday.   View this post on Instagram   A post shared by Jenna Ortega (@jennaortega) VIEW the POST

Share

0

  • Ben Johns 3D Orthotic Helps 48M Pickleball Players Prevent Injury

    Ben Johns 3D Orthotic Helps 48M Pickleball Players Prevent Injury

    Foot Solutions, a leading footwear and custom orthotics retailer, has partnered with pickleball champion Ben Johns to launch a specialized 3D-printed orthotic designed for pickleball players. The product, developed through Johns’ expertise as a material science engineer and athlete, aims to enhance performance and reduce injury risks in the fast-growing sport.

    Innovative Design for Pickleball Players

    The orthotic incorporates structural and material elements tailored to the sport’s lateral movements and quick pivots. Foot Solutions’ proprietary process includes:

    • In-person foot and gait analysis
    • Digital foot scans
    • Custom designs optimized for balance and agility

    Ben Johns emphasized the product’s development involved months of testing, stating it addresses “pain, fatigue, and injury” common among players while improving on-court movement. CEO John Prothro highlighted the collaboration’s significance, noting Johns’ dual role as an elite athlete and engineer made him ideal for refining performance-focused footwear solutions.

    Official Launch Date

    Launching May 5, 2025, the orthotics will be available at all U.S. Foot Solutions locations and select Canadian stores. The company, celebrating 25 years in foot care, has built a reputation through medical professional referrals and thousands of positive customer reviews.

    This partnership aligns with pickleball’s surge in popularity, offering players equipment engineered specifically for the sport’s unique physical demands. With over 48 million Americans now playing pickleball annually, the orthotic could fill a critical gap in player health and performance optimization.

  • 40% of US Consumers Choose Ankle Socks as Casual Footwear Spending Climbs 12%

    40% of US Consumers Choose Ankle Socks as Casual Footwear Spending Climbs 12%

    Ankle socks have emerged as America’s preferred choice for everyday footwear, with 40% of US consumers opting for this style when pairing with sneakers, according to a July 2024 Statista survey of 5,015 respondents. The trend underscores a broader shift toward comfort-driven fashion, as casual and athleisure wear continues to dominate post-pandemic wardrobe preferences.

    The Rise of Practical Footwear

    The survey, conducted from July 4–5, 2024, reveals a clear hierarchy in sock preferences:

    • Ankle socks: 40%
    • Crew socks: 28%
    • No-show socks: 19%
    • Knee-high socks: 13%

    Ankle socks’ popularity aligns with the enduring demand for versatile, low-profile options that complement sneakers—the cornerstone of casual American style. “Consumers prioritize functionality without sacrificing aesthetics,” says footwear analyst Liam Carter. “Ankle socks bridge the gap, offering support while remaining invisible above shoe collars.”

    Market Response: Brands Adapt to Demand

    Retailers and manufacturers are capitalizing on the trend:

    • Bombas reported a 22% year-over-year sales increase in no-show socks, expanding its ankle sock line with moisture-wicking fabrics.
    • Stance introduced “Run Light” ankle socks with reinforced heels for gym-to-street wear.
    • Target’s in-house brand All in Motion saw a 30% spike in ankle sock sales after launching pastel color packs.

    Luxury brands are also entering the fray. Calvin Klein and Tommy Hilfiger released premium cotton-blend ankle socks retailing for $25–$40, targeting fashion-conscious consumers seeking elevated basics.

    Generational and Lifestyle Influences

    While the trend spans age groups, demographics reveal nuanced preferences:

    • Gen Z: 47% prefer ankle socks for their “TikTok sneaker haul” aesthetics.
    • Millennials: 38% cite gym compatibility as the top reason.
    • Gen X/Boomers: 29% choose ankle socks for reduced bulk under loafers or slip-ons.

    The data intersects with broader apparel shifts. U.S. household spending on casual footwear rose 12% in 2024, while dress shoe expenditures stagnated. “Ankle socks are the unsung heroes of this casualization,” notes retail strategist Maria Gomez. “They’re the final touch in a head-to-toe relaxed look.”

    Sustainability and Longevity

    Brands are tapping into eco-conscious demand:

    • Patagonia’s recycled nylon ankle socks claim a 40% smaller carbon footprint than traditional pairs.
    • Smartwool promotes a “Wear 3x, Wash 1x” campaign, highlighting ankle socks’ odor-resistant properties.

    This resonates with consumers: 62% of ankle sock buyers in the survey said they prioritize durability over price, washing pairs 4–5 times before replacement.

    Challenges and Innovations

    Despite their popularity, ankle socks face criticism:

    • Fit issues: 18% of wearers complain about slipping, driving demand for silicone-grip variants.
    • Material concerns: 25% seek alternatives to cotton for sweat-prone workouts.

    In response, startups like Grip6 and Feetures are engineering ankle socks with anatomical shaping and antimicrobial blends.

    What’s Next?

    Analysts predict ankle socks will maintain their lead through 2025, fueled by:

    • Hybrid work wardrobes: 53% of remote workers pair them with “business casual” sneakers.
    • Retro fashion: Y2K-era ankle socks with logos (e.g., Nike’s 2002 reboots) are resurgent.

    As brands refine designs and sustainability claims, this unassuming accessory is stepping into the spotlight—proving that in modern fashion, comfort reigns supreme.

     

    , ,
    ,

  • LG and xboom by will.i.am Launch Audio Lineup Amid Global Smart Speaker Surge

    LG and xboom by will.i.am Launch Audio Lineup Amid Global Smart Speaker Surge

    Merging AI innovation with music industry flair, LG and will-I-am have brought their CES 2025 vision to life with the launch of the xboom audio collection. LG and will.i.am have launched the xboom by will.i.am audio lineup, featuring AI-powered Bluetooth speakers and earbuds designed to merge cutting-edge technology with immersive sound experiences. Priced between $109 and $299, the products are now available on LG.com and at authorized retailers, marking the culmination of a partnership first announced at CES 2025.

    Key Features of the xboom Lineup

    1. AI-Driven Sound and Design
      The xboom Bounce ($199), Grab ($149), and Stage 301 ($299)speakers leverage AI to analyze audio content, adjusting settings to emphasize melody, rhythm, or vocals. AI Lightingsyncs multicolored bar lights to the beat, while AI Calibration optimizes sound based on the environment. The xboom Buds ($109) deliver balanced audio with graphene diaphragms and an ergonomic design for all-day comfort.
    2. RAiDiO.FYI Integration
      A dedicated button on the speakers provides instant access to will.i.am’s RAiDiO.FYIplatform, an AI-powered radio host that curates personalized infotainment. The feature, set to launch later in 2025, aims to transform passive listening into interactive experiences.
    3. Rugged Portability
    • Bounce: IP67-rated, 30-hour battery, up-firing passive radiators that “bounce” to the beat.
    • Grab: Compact, IP67-rated, 20-hour battery, dual passive radiators for dynamic bass.
    • Stage 301: 6.5-inch woofer, IPX4-rated, replaceable battery for extended events.

    Partnership Context

    LG appointed will.i.am as its “Experiential Architect” in late 2024, tasking him with redefining the xboom brand through sound tuning, design, and storytelling. At CES 2025, he emphasized a vision of “music beyond listening,” blending AI innovation with pop culture artistry. The collaboration aligns with LG’s push to compete in the premium audio market, leveraging will.i.am’s expertise in music and tech entrepreneurship.

    Market Impact

    The launch follows LG’s CES 2025 showcase, where the xboom lineup drew attention for its fusion of AI and durability. Analysts note the timing capitalizes on growing demand for smart speakers, projected to reach $23.9 billion globally by 2027. With RAiDiO.FYI poised to expand content interactivity, LG aims to position xboom as a lifestyle brand rather than just an audio product line.

    Statements from Leadership

    • [Lee Jeong-seok, LG Audio Division Head: “This partnership elevates every aspect of the listening journey”.
    • [will.i.am: “It’s about reimagining what a speaker is”.

    The xboom by will.i.am series underscores LG’s ambition to lead the next wave of audio innovation, combining AI versatility with artist-driven authenticity. As the RAiDiO.FYI platform rolls out, the collaboration could redefine how users engage with music and media.LG and will.i.am have launched the xboom by will.i.am audio lineup, featuring AI-powered Bluetooth speakers and earbuds designed to merge cutting-edge technology with immersive sound experiences. Priced between $109 and $299, the products are now available on LG.com and at authorized retailers, marking the culmination of a partnership first announced at CES 2025.

    , ,

  • Electrolit Targets NWSL’s 28% Growth with Diana Ordóñez Deal

    Electrolit Targets NWSL’s 28% Growth with Diana Ordóñez Deal

    Electrolit has partnered with Houston Dash forward Diana Ordóñez as its latest brand ambassador, reinforcing its commitment to elite athlete hydration and performance. Announced on April 14, 2025, the collaboration follows Ordóñez’s standout 2024 NWSL season, where she scored five regular-season goals (earning the Houston Dash Golden Boot) and added two more in the NWSL x LIGA MX Femenil Summer Cup.

    Key Partnership Highlights

    1. Athlete Profile and Hydration Focus
      Ordóñez, a rising star who debuted for the Mexican Women’s National Teamin 2022, emphasized the role of hydration in her training and gameplay:

    “I’ve realized the right hydration is what makes all the difference. Electrolit helps me stay replenished, whether I’m on the field or in training”.

    1. Electrolit’s Formula and Reach
      The partnership highlights Electrolit’s pharmaceutical-grade electrolyte formula, which includes magnesium, potassium, and calcium to address hydro-electrolytic imbalance. Available in 15 flavors, the beverage is sold at major retailers like Kroger,Costco, and 7-Eleven.
    2. Expanding Athlete Roster
      Ordóñez joins Dash teammate Michelle Alozie in Electrolit’s athlete club, underscoring the brand’s strategy to align with NWSL talent. This follows Electrolit’s broader push into sports wellness, leveraging partnerships to promote hydration beyond traditional markets like nightlife recovery.

    Founded in 1950 in Mexico, Electrolit is owned by Pisa Pharmaceuticals, Latin America’s largest pharma company. The brand has grown into a $23.9 billion global hydration market contender, competing with products like Gatorade and Liquid I.V. Its focus on elite athletes aligns with rising demand for performance-oriented wellness solutions, particularly in women’s soccer, which saw a 28% increase in NWSL viewership in 2024.

    Electrolit’s collaboration with Ordóñez signals its ambition to dominate both locker rooms and mainstream markets, blending scientific rigor with athlete-driven storytelling. As the NWSL expands, such partnerships could further cement hydration as a critical component of athletic success.

     

  • New Era Cap and adidas Tap NCAA Teams Amid Baseball’s 18% Viewership Surge

    New Era Cap and adidas Tap NCAA Teams Amid Baseball’s 18% Viewership Surge

    New Era Cap and adidas have partnered to outfit three premier NCAA baseball teams—Texas A&M Aggies, Miami Hurricanes, and Arizona State Sun Devils—with custom-designed 59FIFTY fitted caps, blending performance innovation with fan-centric style. Announced on April 11, 2025, the collaboration marks a strategic push by both brands to deepen their influence in college athletics, leveraging New Era’s century-old baseball heritage and adidas’ athletic apparel expertise.

    On-Field Cap Design and Availability: Teams will wear home and away 59FIFTY caps, featuring team logos on the front and New Era’s flag on the side. Athletes can choose between the classic 59FIFTY or the Low-Profile 59FIFTY for gameplay.

    Fan collections launch in April 2025, including 9FIFTY Snapback, 9SEVENTY Trucker, and 9FORTY A-Frame caps. These will be sold at Lids, Fanatics, and neweracap.com.

    1. Seasonal Capsule Drops
      New Era plans to release limited-edition cap designs during the season to boost fan engagement, aligning with key moments for the three teams.
    2. Brand Synergy
    • Steve Gallo, New Era’s General Manager for North America, emphasized the fusion of adidas’ “high-performance apparel expertise” with New Era’s iconic silhouettes to enhance on-field performance and cultural impact.
    • John Miller, President of adidas North America, highlighted New Era’s “deep roots in baseball” as a catalyst for the partnership.

    New Era, founded in 1920, has long dominated professional baseball headwear but has recently expanded into college sports. This deal follows their 2024 partnerships with NBA and NHL playoffs, underscoring a strategy to capture younger, collegiate audiences.

    Meanwhile, adidas continues to compete with Nike in the NCAA apparel space, having secured deals with top programs like Miami football and Texas A&M basketball.

    The collaboration arrives as NCAA baseball gains traction, with 2024 viewership up 18% year-over-year. By merging performance and lifestyle appeal, New Era and adidas aim to position college baseball caps as both athletic essentials and cultural staples.

     

    , ,

  • 40M Pickleball Players Drive Once Upon a Coconut’s MLP Deal

    40M Pickleball Players Drive Once Upon a Coconut’s MLP Deal

    Premium coconut water brand Once Upon a Coconut has been named the official Major League Pickleball (MLP) coconut water brand in a multi-year partnership to promote healthy hydration and sustainability in one of America’s fastest-growing sports. Announced on April 17, 2025, the deal positions the brand at the heart of MLP’s 10 regular-season events, playoffs, and the MLP Cup in November, beginning with the season opener in Orlando, Florida, from April 24–27, 2025.

    Partnership Details and Brand Synergy

    The collaboration will see Once Upon a Coconut provide its electrolyte-rich, no-sugar-added coconut water to MLP athletes and fans across all events. The brand’s six flavors—including Premium, Pineapple, Chocolate, and Energy—will be highlighted as a healthier alternative to sugary sports drinks, aligning with pickleball’s active, health-conscious community.

    John Chiorando, CEO of Once Upon a Coconut, emphasized the shared values:
    “MLP embodies energy, competition, and excellence—core principles we champion. This partnership lets us connect with millions who prioritize wellness and sustainability.”

    Pickleball’s Meteoric Rise

    MLP, founded in 2021, has surged in popularity, merging with the PPA Tour in 2024 under the United Pickleball Association (UPA). The league now features 22 teams and over 100 top athletes, drawing crowds to its high-energy events. The sport’s growth mirrors broader trends:

    This expansion has attracted sponsorships from brands like Skechers, Bubly, and Chicken N Pickle, with Once Upon a Coconut joining to tap into the sport’s $2.5 billion economic impact.

    Once Upon a Coconut’s Mission-Driven Growth

    Launched in 2020, Once Upon a Coconut has carved a niche with its sustainable practices and social impact:

    The brand’s roster of investors—including Shark Tank’s Daymond John, NFL star Rob Gronkowski, and biochemist Gary Brecka—has fueled its expansion to 6,000+ retail stores and Amazon.

    Strategic Timing and Market Trends

    The MLP deal capitalizes on two key trends:

    1. Health-Conscious Hydration: Consumers increasingly shun sugary drinks, with the global coconut water market projected to grow 15% annually (Grand View Research).
    2. Pickleball’s Demographic Appeal: The sport’s player base skews toward ages 18–44, aligning with Once Upon a Coconut’s target audience.

    What’s Next?

    The 2025 MLP season will culminate in the MLP Finals NYC and the MLP Cup, offering Once Upon a Coconut broad visibility. The brand also plans to launch limited-edition flavors and fan engagement activations, further embedding itself in pickleball culture.

    ,

  • Coach Leverages WNBA Record 2025 Draft Attendance for Multiyear Partnership

    Coach Leverages WNBA Record 2025 Draft Attendance for Multiyear Partnership

    Coach and the Women’s National Basketball Association (WNBA) have launched a multiyear partnership centered on empowering self-expression through sports and fashion, positioning Coach as the league’s official luxury handbag partner. Announced on April 14, 2025, the collaboration aligns with Coach’s “Courage to Be Real” initiative, encouraging individuals to embrace their authentic identities. The deal highlights the WNBA’s cultural influence as the league breaks viewership, attendance, and expansion records.

    Colie Edison, WNBA Chief Growth Officer: “This partnership celebrates the intersection of sport and personal style”.

    The partnership debuted at the WNBA Draft 2025in New York City, where Coach hosted the Orange Carpet event for incoming rookies. It will extend to the AT&T WNBA All-Star 2025 in Indianapolis, blending basketball with fashion and music. Coach becomes the presenting partner of WNBA Pride, the league’s pioneering LGBTQ+ platform launched in 2014. The collaboration includes nationally televised Pride games and the third season of the Pride Is Lovecontent series on the WNBA App.

    Joon Silverstein, Coach CMO: “We’re excited to support athletes who inspire audiences to embrace who they are”.

    Coach is collaborating with five top prospects known for their distinctive styles:

    • Paige Bueckers (UConn)
    • Hailey Van Lith (TCU)
    • Aneesah Morrow (LSU)
    • Kiki Iriafen (USC)
    • Sonia Citron (Notre Dame).

    The WNBA’s Growth Trajectory

    The partnership arrives as the WNBA solidifies its status as a cultural and business leader. In 2024, the league secured a landmark $2.2 billion media rights deal and announced expansion teams in Toronto and Portland. Fast Company recently ranked the WNBA No. 4 on its 2025 list of the World’s Most Innovative Companies, citing its focus on player-driven storytelling and community impact.

    The collaboration underscores a shared vision for inclusivity and innovation, leveraging the WNBA’s platform to amplify Coach’s message of authenticity. With the league poised for continued growth, this partnership reflects the expanding influence of women’s sports in shaping global culture.

     

    ,

  • PUMA’s 5AM High Drops Targets 42% Weather-Bound Runners with Free Deviate NITRO

    PUMA’s 5AM High Drops Targets 42% Weather-Bound Runners with Free Deviate NITRO

    Global sports brand PUMA has launched 5AM High Drops, a worldwide activation encouraging runners to embrace early-morning workouts by offering free running shoes at sunrise. Announced on April 15, 2025, the initiative rewards dedicated runners in cities like Boston, Las Vegas, New York, Mexico City, London, and Tokyo with pairs of the latest Deviate NITRO™ 3 and ForeverRun models. Participants must reach secret locations revealed on PUMA’s local Instagram channels at 5 a.m. between April and May.

    Early Bird Incentives

    The first runners to arrive at designated “high drop” spots receive free shoes, aligning with PUMA’s goal to celebrate those who prioritize fitness before dawn.

    Erin Longin, PUMA’s VP of Run/Train, stated: “We want to champion runners who re-arrange their lives to chase the runner’s high”.

    The activation ties into PUMA’s research showing 42% of U.S. runners cite poor weather as a barrier, making spring an ideal time to motivate outdoor activity.

    The “Go Wild” Campaign

    5AM High Drops is part of PUMA’s largest-ever global campaign, “Go Wild”, launched in March 2025. The strategy emphasizes sport as a form of self-expression and social connection, targeting Gen Z with a 40% increase in marketing investment compared to 2024. Key elements include:

    • Everyday Athletes Over Celebrities: The campaign’s hero film features runners like early risers, dog owners, and new moms, shifting focus from elite athletes to relatable stories.
    • Proven Effectiveness: Pre-testing ranked the campaign in the top 5% of U.S., Chinese, and German ads for driving sales, with other markets in the top 25%.
    • Ambassador-Driven Content: PUMA will highlight ambassadors like Usain Bolt and Mondo Duplantis to reinforce its legacy of empowering individuality in sports.

    Market Expansion

    The initiative coincides with peak marathon training season and follows PUMA’s March 2025 announcement of plans to spotlight basketball and football later in the year. It also builds on the brand’s 75-year history of merging performance with street culture, recently underscored by collaborations and global retail expansions.

    PUMA aims to solidify its position as a leader in athletic performance and community-driven storytelling by incentivizing early runs and celebrating everyday dedication. As the “Go Wild” campaign unfolds, expect further activations targeting diverse sports audiences worldwide.

     

  • BN3TH’s 4-Style Spring Drop Merges 3D Pouch Tech and D1 Athletes

    BN3TH’s 4-Style Spring Drop Merges 3D Pouch Tech and D1 Athletes

    BN3TH Underwear, the Vancouver-based brand renowned for its patented Original 3D Pouch Technology™, has unveiled its “Rise In Comfort” campaign, partnering with Division I athletes to spotlight new and redesigned styles for spring 2025. The initiative underscores BN3TH’s commitment to blending performance-driven design with sustainability, targeting men seeking confidence and comfort in everyday and high-intensity scenarios.

    Since its founding, BN3TH has focused on redefining comfort with its 3D pouch design, which eliminates the need for adjustments during activity. The technology has earned the brand multiple awards and a loyal customer base.

    The spring 2025 collection introduces four key styles:

    • Pro Ultra: Lightweight, breathable fabric for elite performance.
    • Pro Flex: Updated with moisture-wicking mesh and Ionic+® anti-odor technology.
    • Classic Essentials: EcoVero™ modal and cotton blend for all-day comfort.
    • Classic Icon: Luxury TENCEL™ modal for sustainable softness.

    BN3TH uses responsibly sourced materials like TENCEL™ Modal and Lenzing™ EcoVero™, aligning with growing consumer demand for eco-conscious apparel.

    The brand’s commitment to reducing environmental impact is highlighted in its supply chain transparency and material choices.

    The campaign features rising D1 athletes across sports like basketball, track, and football, chosen for their alignment with BN3TH’s values of perseverance and authenticity.

    Mark Woolsey, BN3TH Chief Creative Officer, tied the campaign to the brand’s ethos:

    “Rise In Comfort is about empowering men to pursue their ambitions without compromise. Our partnerships with these athletes mirror our own journey-constantly innovating to stay ahead.”

    These collaborations aim to resonate with fitness enthusiasts and younger demographics, emphasizing the underwear’s performance in high-stakes environments.

    The global men’s underwear market, valued at $33.4 billion in 2024, increasingly prioritizes performance fabrics and sustainability. BN3TH’s focus on both positions it to capture health-conscious consumers.

    Social media engagement around athlete-driven campaigns has proven effective in boosting brand visibility, a strategy BN3TH leverages with its new ambassadors.

    Dez Price, CEO, emphasized long-term goals:

    “This campaign is a springboard for expanding into new categories and markets. We’re committed to partnerships that inspire both product innovation and community impact.”

    BN3TH plans to extend its athlete collaborations and introduce apparel beyond underwear, including performance-oriented activewear. The brand’s focus on “next-to-skin technology” and sustainability signals its ambition to dominate the premium men’s essentials space in North America and beyond.

     

  • 818 Tequila’s 47 Awards Power NASCAR Push With Toni Breidinger in $12.9B US Spirit Market

    818 Tequila’s 47 Awards Power NASCAR Push With Toni Breidinger in $12.9B US Spirit Market

    Kendall Jenner’s 818 Tequila has forged its first national sports partnership with NASCAR driver Toni Breidinger, marking the brand’s entry into motorsports and aligning with Breidinger’s historic role as the first woman in NASCAR to collaborate with a tequila brand. The multi-race deal, announced ahead of the 2025 Craftsman Truck Series season, proves 818’s strategy to tap into NASCAR’s rapidly diversifying fanbase, particularly women, who now comprise 38% of viewers.

    Kendall Jenner highlighted Breidinger’s crossover appeal: “Toni is a force both on the track and on social media. She embodies the fearless energy we celebrate at 818”. Toni Breidinger echoed the alignment: “As a tequila lover, partnering with 818-a brand that uplifts women-is a dream”.

    Founded in 2021, 818 achieved 16x category growth in 2024, far outpacing the tequila market’s 2% annual expansion. Its Blanco variant saw 35% volume sales growth, driven by Gen Z and millennial consumers.

    The brand’s social media dominance-highest TikTok views and Instagram engagement among competitors-laid groundwork for sports marketing ventures.

    Breidinger holds the NASCAR record for 27 top-ten finishes by a female driver in ARCA and boasts over 5 million followers online, making her the sport’s most-followed athlete.

    Her advocacy for women in motorsports, including co-founding the Women’s Motorsports Network, aligns with 818’s emphasis on female empowerment.

    818’s 1% for the Planet commitment and partnership with S.A.C.R.E.D. (supporting Mexican agave communities) strengthened its appeal to socially conscious audiences.

    The brand’s 47 blind-tasting awards since 2022 established credibility in a crowded spirits market.

    Strategic Impact on NASCAR

    NASCAR’s Demographic Shift: Female viewership has grown 22% since 2020, with Breidinger’s TikTok presence attracting younger fans.

    818’s branding on Breidinger’s car, fire suit, and helmet marks a departure from traditional alcohol sponsorships in NASCAR, which historically favored beer brands.

    The May 30, 2025, Nashville Speedway race will feature an 818-hosted VIP experience and afterparty, blending live events with brand immersion.

    Looking Ahead

    Following the Nashville race, 818 will serve as an associate sponsor for Breidinger’s remaining 2025 races. The collaboration signals 818’s ambition to leverage sports partnerships for market penetration, while NASCAR gains a culturally resonant brand to amplify its inclusivity efforts. With tequila now the second-most popular spirit in the U.S., 818’s track-side visibility could further disrupt a $12.9 billion category.