Johnnie-O Becomes Official NFL Licensee With 2025 Premium Apparel for All 32 Teams

Johnnie-O brings its signature style to NFL fan gear with a curated collection spanning all teams and styles for men and women.

RALEIGH, N.C., August 6, 2025 – Johnnie-O, the lifestyle apparel brand mixing East Coast prep, West Coast cool, and Midwestern grit, has reached a major milestone: it is now an official licensee of the National Football League (NFL).

A Premium Take on NFL Fan Gear

As part of this new agreement, Johnnie-O is producing a curated collection of officially licensed apparel for all 32 NFL teams. The line features 29 different styles for both men and women, including polos, quarter-zips, and refined lifestyle pieces—all designed with Johnnie-O’s signature blend of laid-back sophistication, functional performance, and surprise details.

John O’Donnell, founder of Johnnie-O said, “To be part of something as iconic and unifying as the NFL is a milestone for our brand and a true pinch-me moment. I grew up a die-hard Chicago Bears fan, so this collaboration hits close to home. We’re proud to join the NFL family and look forward to being part of fans’ game day traditions—and bringing a touch of Johnnie-O style to NFL fans everywhere.”

Celebrating Two Decades of Style and Innovation

This announcement comes as Johnnie-O marks its 20th anniversary—two decades since launching its Original 4-Button Polo. What began with a distinct polo and a vision for timeless versatility has become a coast-to-coast favorite for athletes, celebrities, and fans of elevated basics that perform on or off the field.

Calling the NFL partnership “a tremendous driver of success for Johnnie-O because fans never stop rooting for their teams,” Heath Hooper, VP of Licensed said, “With the NFL now part of the licensed portfolio, Johnnie-O stands as the definitive year-round destination for premium licensed apparel.”

Signature Details That Set Johnnie-O Apart

Each Johnnie-O piece delivers its renowned “Topspin”—subtle design touches that add both function and personality. This includes their patented Tweener Button, cleverly placed for extra comfort and coverage between the second and third buttons on polos, and premium performance fabrics engineered for movement and all-day comfort.

These innovative touches have earned Johnnie-O a devoted following, carving out a unique space in premium apparel for fans who want both substance and style on game day and every day.

Expanding a Growing Licensed Sports Portfolio

Johnnie-O’s push into NFL fan gear builds on its robust and growing licensed apparel business, which already covers the MLB, NHL, collegiate programs, signature golf events (including the 2025 Ryder Cup), and a host of other top sporting properties.

Where to Find the Johnnie-O NFL Collection

The Johnnie-O NFL collection is available now at Johnnie-O.com, NFL team shops, NFLShop.com, DICK’S House of Sport, Rally House, and at retailers nationwide.