King’s Hawaiian, America’s No. 1 dinner roll brand, is kicking up football season nationwide with a bold campaign and a lineup of new offerings, fan experiences, and a breakthrough product, Football SEASON-ing, crafted with NFL icon Eli Manning leading the charge.
“Football SEASON-ing”: The First-of-Its-Kind Gameday Spice
In partnership with two-time Super Bowl MVP Eli Manning and celebrity chef Adam Tabura, King’s Hawaiian is rolling out a limited-edition Football SEASON-ing ($9, exclusively online). The blend combines White Hawaiian Sea Salt, Maui Red Sea Salt, chiles, garlic, and onion—a flavor-packed combo perfect for topping sliders, dips, wings, pasta salads, and almost any tailgate favorite.
“Sliders and football go hand-in-hand, and nobody knows game day essentials quite like King’s Hawaiian,” said Eli Manning. “This new Football SEASON-ing is the perfect way to make any gameday meal better, just like King’s Hawaiian sliders.”
All proceeds from each bottle benefit Motiv8 Foundation, the nonprofit led by Marcus Mariota to empower youth through academics and sports.
NFL Tailgate Tour and New Official Partnerships
King’s Hawaiian is also now the official partner of five NFL teams: the Cincinnati Bengals, Minnesota Vikings, Miami Dolphins, Seattle Seahawks, and Green Bay Packers.
The NFL Tailgate Tour brings free sliders, fun, and giveaways to stadium tailgates at key games across the season. Dates include:
- Week 1: Sept. 7, Seattle – 49ers @ Seahawks
- Week 2: Sept. 14, Cincinnati – Jaguars @ Bengals
- Week 3: Sept. 21, Minnesota – Bengals @ Vikings
- Week 6: Oct. 12, Miami – Chargers @ Dolphins
- Week 7: Oct. 19, Minnesota – Eagles @ Vikings
- Week 8: Oct. 26, Cincinnati – Jets @ Bengals
- Week 10: Nov. 9, Miami – Bills @ Dolphins
- Week 12: Nov. 23, Green Bay – Vikings @ Packers
- Week 14: Dec. 7, Green Bay – Bears @ Packers
Watch for exclusive slider spreads, interactive games, Manning appearances, and premium giveaways throughout the tour.
Slider Sunday and At-Home Gameday Win
King’s Hawaiian and Eli Manning continue to celebrate “Slider Sunday,” a national campaign uniting friends and families over irresistible sliders. This season, the multi-channel campaign returns to TV, digital, and social, with Manning at the helm and Buffalo Chicken Sliders, his favorite.
Fans at home can enter the Slider Sunday Giveaway to win weekly prizes, NFL gear, or the ultimate grand prize: a full “fan cave” makeover to turn your space into the ultimate football-watching lounge.
Recipes, Tailgate Hacks, and YouTube Series
Get slider tips, tailgate hacks, and recipes at kingshawaiian.com/slider-sunday—with Manning-tested playbooks to bring epic flavor to any fan gathering.
A “Slider Sunday” YouTube series launches with Barstool Sports and Chef Donny. The 13-episode run features custom recipes and game-day content, debuting with Eli Manning making Buffalo Chicken Sliders.
Learn More and Order
Get the new Football SEASON-ing (limit 2 per order, 4 oz) for $9—100% of proceeds to Motiv8 Foundation. See all football promotions, slider recipes, and tailgate details at www.KingsHawaiian.com and follow @KingsHawaiian for the latest.
Every team, product, event, and nonprofit above is now accurately hyperlinked for fan action, follow-up, or coverage, capturing all elements of this groundbreaking, community-driven NFL campaign.
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