KURU Footwear Unveils Rebrand, Introducing New Tagline “Heel Better”

KURU Footwear, the pioneering brand behind the innovative heel-first footwear design, has always believed that good health begins with the heel. The company's patented technology dynamically flexes to hug and protect the natural shape of your heel. This heel-first approach has made KURU the go-to choice for those seeking relief from foot pain and a healthier lifestyle.

In a significant move, KURU has unveiled its new tagline, "Heel Better," underscoring its unique focus on heel-centric design and wellness. This tagline perfectly encapsulates the brand's commitment to revolutionizing foot health and providing holistic solutions for overall well-being. In 2023, it is estimated that 80% of adults in America experience foot pain. KURU is stepping up to address this widespread issue by designing footwear that provides support and alleviates foot pain, enabling individuals to lead fulfilling lives.

KURU has long been associated with innovative design, thanks to its patented KURUSOLE technology. Building on this strong foundation, the brand is embarking on a transformative journey to offer footwear beyond mere comfort. The goal is to optimize heel health and promote better overall well-being.

The catchy new phrase, "Heel Better," embodies the brand's mission to deliver footwear that supports the heel while facilitating improved foot health and healing. By prioritizing the heel, KURU aims to provide exceptional support and comfort, enabling individuals to experience better overall health.

"We are thrilled to unveil this important update to our brand," said Bryce Allen, Brand Director at KURU. "This represents a significant milestone in our journey toward empowering individuals to heal and achieve whole-body wellness through our footwear solutions. Our dedication to constant innovation and providing unparalleled support and comfort is at the core of this rebrand."

KURU Footwear is renowned for providing relief to those suffering from plantar fasciitis. The brand's latest campaign, "Heel the Difference," aims to inspire everyone—from loyal customers to newcomers seeking innovative solutions for foot health and overall wellness. With the new tagline, "Heel Better," KURU further establishes itself as a leading brand for individuals seeking exceptional support, comfort, and a comprehensive approach to healing and whole-body health.