Más+ by Messi Expands Distribution Across the U.S.

Lionel Messi is not just scoring goals on the soccer field—he’s now making waves in the hydration market with his new beverage, Más+ by Messi™. Following a highly successful online launch this summer, which saw the product sell out in under an hour, Más+ is now widening its U.S. distribution. Washington residents can find this next-generation hydration drink at Target, Fred Meyer, Haggen, Albertsons, and Safeway.

“When Lionel Messi couldn’t find a hydration drink that met his needs, he went to work on his own. Today Messi expands U.S. distribution of Más+ by Messi™, a next-generation hydration drink created for everyone in every moment that calls for hydration. Because everyone deserves to feel like a champion in every part of their life.”

What Makes Más+ Unique?

Más+ by Messi™ promises “positive hydration” with a balanced blend of electrolytes, vitamins, and natural flavors, omitting artificial sweeteners, colors, and caffeine. Each 16.9oz bottle contains just 10 calories and 1g of cane sugar, making it a health-conscious choice.

“The positive initial reaction to Más+ reinforces the consumer need for a hydration beverage that delivers more of the good with none of the bad,” said Rishi Daing, Executive Vice President of Más+ Next Generation Beverage Co.

Flavors Inspired by Messi’s Milestones

Each flavor of Más+ is inspired by significant moments in Messi’s illustrious career:

• Miami Punch: A berry and pineapple blend, capturing the essence of Messi’s new home.
• Limón Lime League: An homage to Messi’s UEFA Champions League victories, with a zesty citrus taste.
• Berry Copa Crush: A mix of berry and cherry flavors, celebrating his Copa del Rey titles and World Cup win.
• Orange d’Or: Offering a balanced citrus taste, this flavor celebrates Messi’s record eight Ballon d’Or awards.

Washingtonians eager to taste Más+ can visit local retailers or purchase online at masbymessi.com.