Más+ by Messi Becomes Official Hydration Partner of 6 Argentina Teams

Lionel Messi’s signature drink Más+ by Messi is now the official hydration partner for all six Argentina national football teams as they aim for more success on the global stage.

A New Standard for Hydration

Más+ by Messi is designed for athletes who want to perform at their best. The drink contains four electrolytes, six vitamins, and just 10 calories per 16.9oz bottle. It stands out for its great taste and clean formulation, with no artificial sweeteners, colors, or caffeine. This focus on quality and performance led the Argentine Football Association (AFA) to select Más+ by Messi as the official hydration partner for its Men’s, Women’s, Youth, FUTSAL, and Beach teams.

A Partnership for Champions

The timing of this partnership is significant. As Argentina’s Men’s team prepares to defend their world title next summer in the United States, Canada, and Mexico, Más+ by Messi is rolling out worldwide, inviting fans to “Hydrate like a Champion.” The collaboration is about more than just sports drinks—it’s about making a positive impact for current and future generations.

Andy Hawkswell, Senior Director Global Partnerships at Mark Anthony Brands International, said:

“We are on a mission to spotlight the importance of hydration and its positive impact on your body and mind. Más+ by Messi is native to soccer culture, and this partnership enables us to showcase to the world that they too can hydrate like a champion to reach their goals, be that on or off the pitch.”

Messi’s Roots and a Homecoming

For Messi, this partnership is a return to his roots. Argentina is where his career began, and he made his senior debut for the national team in 2005, becoming the youngest Argentine to play and score in a World Cup the following year.

Leandro Petersen, Chief Commercial & Marketing Officer of AFA, said:

“We are excited to welcome Más+ by Messi as the Official Hydration Partner of the Argentina national football. This partnership not only strengthens our presence in one of the world's most vibrant football markets but also aligns perfectly with global brand expansion strategy and our vision to connect with fans through meaningful and engaging collaborations.”

Fans Get Involved

Fans will see Más+ by Messi featured on training kits, bottles, towels, and coolers during team sessions in the US, Canada, Mexico, Europe, and Australia. There will also be opportunities for fans to win signed jerseys, special tickets, and unique experiences at Argentina’s matches next summer.

The partnership was celebrated in Miami on June 15, bringing together Argentina legends, AFA members, the Más+ by Messi team, and media to kick off this exciting new chapter.

As Argentina’s teams prepare for another run at gold, Más+ by Messii is set to hydrate champions and inspire fans everywhere.