MK Dons Launch New Reebok Era with Bespoke Kits 2025 UK

Milton Keynes Dons have unveiled a landmark partnership with iconic international sportswear manufacturer Reebok, naming the brand as the club’s new official kit provider and technical partner. The multi-year deal at Stadium MK signals a bold new era for the club and promises a blend of forward-thinking design, storytelling, and top-tier quality for both players and supporters.

A New Era of Kit Design and Collaboration

Reebok and MK Dons designers have worked closely to create bespoke playing shirts that represent both the club and the city of Milton Keynes. The partnership is set to deliver unique football shirts that tell a story and resonate deeply with supporters and the local community. These new kits will be unlike anything fans have seen before, marking a distinct shift in the club’s visual identity, as mentioned in MKFM.

Beyond matchday kits, Reebok will also introduce a retro-inspired lifestyle range, along with modern and energetic travel and training wear. The club’s shop at Stadium MK will be restocked and refreshed later this month, operating as a dynamic retail brand for the new season, as revealed on MKFM.

Leadership Perspectives

Fahad Al Ghanim, Chairman of MK Dons: “This is a seismic moment for MK Dons as we continue to invest in all aspects of the football club. Partnering with the right technical partner was crucial. We’re delighted to be entering into this strategic partnership with Reebok an iconic brand with huge global recognition. We know from regular feedback just how important producing football shirts of the highest quality is to our supporters and we’re thrilled to be providing that with a sporting brand that matches our drive and ambition. I’d like to thank the team at Reebok led by John Carden for their support with this important step forward as well as the brilliant staff at MK Dons for all their efforts. This is such an exciting time for the club and the city as we enter this new era together” the Chairman said.

Neil Hart, CEO of MK Dons: “We are delighted to partner with global sports brand Reebok this is a bold statement as part of the club’s continued development and growth plans following on from the recent reveal of our new club identity and branding. Alongside Reebok’s resurgence into football fashion and culture we couldn’t have chosen a better time to partner together. We are pleased to confirm retail operations will now be brought back in-house with both the shop and website being operated by the club allowing us to focus on providing our supporters with the best possible products and services. We are so pleased to be working with Reebok ahead of what promises to be a very exciting season for Milton Keynes Dons” the CEO said.

John Carden, CEO of Sports Hub Brands Reebok’s UK team sports licensee: “Milton Keynes Dons have high aspirations for this season and Reebok share a similar mentality. Together we share and celebrate the excitement surrounding the club and the direction the club is heading under new ownership and leadership. This latest partnership further shows that Reebok belong at the heart of UK and European football” Carden said.

Martin Ivison, Head of Sales at Sports Hub Brands: “The team at Milton Keynes have been a joy to work with from start to finish. This isn’t just a partnership for now this is a partnership for the future and we’re all extremely excited to be part of Milton Keynes Dons” Ivison said.

What’s Next for Supporters

Fans can look forward to the unveiling of the new kits ahead of the 25/26 season with designs set to be revealed in the coming weeks as stated in Footy Headlines. The partnership promises not only innovative matchday wear but also a range of lifestyle and training apparel that reflects both the club’s ambition and Reebok’s global reputation for quality and style.