NikeSKIMS Launch Postponed as Nike Stock Falls Over 20 Percent

Nike and Kim Kardashian’s Skims collaboration will not arrive this spring as planned due to internal production delays.

Kim Kardashian fans and activewear enthusiasts will need to exercise a little more patience before they can get their hands on the much-anticipated NikeSKIMS collection. Originally slated for a spring 2025 debut, the launch of the collaborative line between Nike and Skims has been delayed until later this year. The reason? Internal production delays, according to a person familiar with the matter who requested anonymity to speak candidly about the situation, as stated in CNN.

Internal Delays, Not Supply Chain Issues

The source was clear that the delay is not due to external factors such as supplier or shipping issues, which have plagued many companies in recent years. Instead, the holdup is internal, as both brands want to ensure the final products meet their high standards.

A person familiar with the matter: “The relationship with Kardashian and the brand is still strong and everyone is on the same page, but they want to make sure they take their time and get the products right,” the person said. No new launch date has been determined, but fans can expect the line to drop later in 2025.

A Partnership with High Expectations

Nike first announced the partnership with Skims in February, generating buzz across both the fashion and sportswear industries. The collaboration promised a new range of apparel, footwear, and accessories, merging Skims’ reputation for body-positive, innovative design with Nike’s iconic sportswear expertise and global reach. The anticipation was further fueled by the companies’ shared vision for the line.

Nike: “The origin of NikeSKIMS is rooted in a desire to bring something new and unexpected to an industry that is craving something different, and to invite a new generation of women into fitness with disruptive product designed to meet their needs in both performance and style,” the company said.

Changes Behind the Scenes

Since the announcement, there have been some notable changes within Nike’s leadership. As stated in (CNN),  Heidi O’Neill, who played a key role in developing the partnership, has since left the company . Meanwhile, new Nike CEO Elliott Hill has placed significant emphasis on the Skims collaboration as part of his strategy to rejuvenate Nike’s brand and business. The company has faced recent declines in sales, and its stock is down more than 20% year to date, making the success of NikeSKIMS even more crucial.

For Skims, which was last valued at $4 billion, the partnership represents a major growth opportunity as the brand expands further into the lucrative athleisure market. The collaboration is expected to bring a fresh perspective to women’s activewear, combining Skims’ focus on fit and inclusivity with Nike’s performance-driven technology.

Market Impact and Consumer Anticipation

The delay comes at a time when the athleisure market continues to boom, with consumers seeking apparel that blends comfort, style, and functionality. Both Nike and Skims have a lot riding on the success of this launch. For Nike, the partnership is a chance to capture a new generation of women and regain momentum in a highly competitive landscape. For Skims, it’s an opportunity to solidify its position as a leader in innovative, body-positive fashion.

Despite the setback, both companies remain committed to delivering a collection that lives up to the hype. As stated in (CNN) the relationship between Kim Kardashian and Nike remains strong, and the delay is simply a matter of ensuring the quality and vision of the products are fully realized.

Looking Ahead

While fans may be disappointed by the news of the delay, the anticipation for NikeSKIMS is unlikely to fade. The collaboration has already generated significant excitement and is poised to make a major impact when it finally launches. As both brands take the necessary time to perfect the collection, consumers can look forward to a line that promises to blend performance, style, and inclusivity in a way that’s truly new for the activewear industry.

The news of the delay was first reported by CNN, and both Nike and Skims are expected to announce a new launch date as soon as production is back on track. Until then, the world will be watching and waiting for what could be one of the most talked-about activewear releases of the year.