Nitro Circus and Dickies Launch Free BMX Shows at Walmart This Summer

Nitro Circus and Genuine Dickies are hitting the road this summer with a free BMX stunt tour across Walmart locations, bringing high-flying action and family fun to the West Coast.

Nitro Circus, the global leader in action sports entertainment, is bringing the excitement to families and fans this summer with a 12-stop 'retailtainment' tour at select Walmart locations. Teaming up with Genuine Dickies, the renowned workwear brand, Nitro Circus will offer a free, 1.5-hour BMX stunt show featuring seven of the world’s best athletes, including Dickies ambassador Ryan Williams.

The Ultimate Festival-Style Action Sports Experience

The tour will travel across Nevada, California, Oregon, and Washington, giving fans a unique opportunity to experience the thrill up close. Building on Nitro Circus’s previous success with Walmart during the 2020 drive-in tour, this year’s event is reimagined as a more immersive, festival-style experience. Fans can enjoy music, BBQ, and interactive experiences from Dickies while watching their favorite athletes take on Nitro Circus’s traveling Giganta Ramp.

Ryan Williams: Genuine Dickies Ambassador

“I have always been a big fan of Genuine Dickies, over the years it's the only clothing that I can wear that does not fall apart. When I was approached to be an ambassador for the brand, it was a no-brainer! From building my private training facility called R.Willy Land to taking numerous crashes until I land a world first, they are the perfect fit for me.” – Ryan Williams

Dickies and Nitro Circus: A Partnership Built on Toughness

“We're excited to hit the road this summer with Nitro Circus to bring adrenaline-fueled energy to twelve West Coast cities,” said Lindsay Burgor, Global Senior Manager, Brand and Paid Media at Dickies. “Teaming up with Dickies ambassador Ryan Williams and our longtime retail partner Walmart allows us to create unforgettable experiences for families and communities, while celebrating the toughness and spirit that both Nitro Circus and Dickies stand for.”

The Walmart retailtainment tour also marks the kickoff of a broader Nitro Circus presence in the United States, ahead of the North American ‘Off The Rails’ tour launching later this fall.

Upcoming Walmart Tour Locations

For more details and the full tour schedule, visit Nitro Circus.

Don’t Miss the Action

Don’t miss your chance to see world-class BMX stunts, meet your favorite athletes, and enjoy festival-style fun, all for free at your local Walmart. For more on Genuine Dickies, check out Dickies.