OIKOS Names Carlos Alcaraz Global Brand Ambassador in New Strength Campaign

OIKOS, America’s #1 high-protein yogurt brand and part of Danone North America, is launching a bold new multi-year global campaign, welcoming five-time Grand Slam champion Carlos Alcaraz as its brand ambassador. As fans watch Alcaraz rise to the peak of world tennis, OIKOS is showcasing how daily discipline, smart training, and clean, delicious protein fuel are the foundation of every unique strength journey.

Why Alcaraz and OIKOS Are the Perfect Match

Strength is at the core of everything Carlos Alcaraz does. On the ATP Tour, he’s become renowned for his powerful baseline play, fast footwork, and relentless fight. Off the court, Alcaraz shares the OIKOS belief that fueling the body right is essential, whether you’re facing a Grand Slam final or just getting out for a workout or a busy day.

“Strength is an important factor to me, both on and off the court. But it’s not just about how I train, it’s about how I fuel my body,” said Alcaraz. “That’s why I’m proud to partner with OIKOS. Its high-quality protein is one of the things that helps me maintain my strength.”

OIKOS, now part of the larger Danone portfolio of health-forward brands, offers a vast range of high-protein Greek yogurt and functional snacks. Whether you’re into yogurt drinks or the latest OIKOS PRO blends, every product is crafted for taste, convenience, and muscle support.

OIKOS and the “Stronger Makes Everything Better” Movement

The brand’s STRONGER MAKES EVERYTHING BETTER platform means OIKOS supports everyday heroes and elite athletes alike. With nutritional guidance from expert resources like the Academy of Nutrition and Dietetics, the OIKOS family promotes balanced macros, quality protein, and healthy habits as essential to building true resilience, whether it’s in the gym, classroom, or office.

“At OIKOS, we’re committed to fueling all kinds of strength—not just for elite athletes like Carlos Alcaraz but for anyone showing up and giving it their all,” explains Victoria Badiola, Vice President of Greek & Functional Nutrition at Danone North America. “Alcaraz embodies the OIKOS spirit with his grit, resilience, and energy, and we couldn’t be more excited to welcome him to the team.”

The OIKOS x Carlos Alcaraz Signature Drop Kit

OIKOS and Alcaraz are celebrating their partnership with a limited-edition Signature Drop Kit, debuting August 2025, just in time for marquee moments on the U.S. tennis calendar. The kit is designed for players, fans, and anyone who loves to move:

Co-branded tennis bag and hat, featuring Alcaraz’s signature
OIKOS-branded socks, sweatbands, and tennis balls
Fan-favorite muscle recovery tool for game-day or tough workouts

Follow @Oikos on Instagram for the official unboxing and for highlights from Alcaraz—plus news on future launches throughout 2026.

ENTER: How to Win the OIKOS x Alcaraz Sweepstakes

Want to claim this exclusive kit? Here’s how to enter the OIKOS x Alcaraz Drop Kit Sweepstakes:

Follow @Oikos on Instagram.
Comment on the relevant sweepstakes post during the promotion window.
Include the hashtag #OIKOSDropKitEntry and tag a friend.

Winners will be randomly selected for one of five Signature Kits. For all contest information and rules, check the official OIKOS sweepstakes page. Open to U.S. residents, ages 18+; no purchase necessary.

Nutrition, Performance, and the Tennis Calendar

OIKOS is leveraging its partnership with Alcaraz to promote year-round healthy eating habits and support for active lifestyles. Whether athletes are training for a match or fans are fueling up to follow the US Open, OIKOS is on-court and on-shelf to deliver the power of protein and pro-level flavor.

Explore the brand’s full yogurt & snacks lineup or check personalized nutrition advice to start your own strength journey.

For all updates, including live content from Grand Slam tournaments, nutrition tips, and future collabs, follow OIKOS on Instagram, visit oikos.com, and stay tuned for more from Carlos Alcaraz, a champion who shows us that with the right fuel, stronger truly does make everything better.