On Names Frank Sluis CFO As Martin Hoffmann Steps Down

On Running has named Frank Sluis as its new Chief Financial Officer, strengthening the leadership bench as the Swiss performance brand continues its global expansion. Effective May 1, 2026, he will step into the CFO role while current CEO and former CFO Martin Hoffmann continues to lead the company and oversee finance until the transition is complete.

On Taps A Global Finance Heavyweight

The appointment was announced from Zurich, Switzerland, on January 28, 2026, underscoring how seriously On is investing in long term financial leadership. The company describes Frank Sluis as bringing a global financial toolkit and the discipline needed to support On’s rapid growth across markets.

With more than 25 years in leading consumer businesses, he offers a mix of blue chip experience, international exposure, and a strong understanding of brand driven growth. That profile is key as On continues to position itself as the most premium global sportswear brand in performance footwear, apparel, and accessories.

From Ahold Delhaize To On

Most recently, Frank Sluis served as Chief Financial Officer for Europe and Indonesia at Ahold Delhaize, one of the world’s leading food retail groups. In that role, he managed financial operations for well over €30 billion in annual net sales and led an international finance, procurement, and sourcing organization of around 800 professionals.

Earlier in his career, he held finance leadership positions at Reckitt Benckiser and Unilever, building deep expertise in consumer behavior and globally scaled brands. Born and raised in the Netherlands, he has also spent significant time working internationally, including in the United States, reflecting the cross market perspective On is looking for, as it scales.

Leadership Alignment With Martin Hoffmann

Frank Sluis will succeed Martin Hoffmann, who took on an expanded mandate as sole Chief Executive Officer while still carrying CFO responsibilities last year. Until May 1, 2026, Martin Hoffmann will continue to oversee the Finance organization to ensure a smooth handover.

Martin Hoffmann, CEO of On, said, “Frank joins On at an exciting moment — our brand is resonating globally, our vision is clear, and we are executing with a level of precision that continues to drive record results. He complements our management team with experience at a scale significantly larger than where we are today, yet fully aligns with our values. Frank brings a passion for our brand and a leadership style that will empower our talented team to reach new heights, and I look forward to partnering with him to further unlock our potential.”

Commenting on the hire, Caspar Coppetti, Co Founder and Executive Co Chairman of On, said, “We set out to identify the next right financial leader for On. Frank stood out for his personal drive that will match our pace from day one, his credibility as a strategic partner to the Board and the CEO, and his proven ability to align long-term vision and financial leadership.”

A Runner Leading A Running Brand’s Finances

Beyond his corporate résumé, Frank Sluis is described as an avid marathon runner who has also competed in multiple triathlons. That personal connection to sport echoes On’s brand culture and its mission to ignite the human spirit through movement.

In his own statement, Frank Sluis said, “On is a truly unique company – combining a powerful brand, strong values, and an ambitious global growth trajectory. I am deeply passionate about sports and sustainability, and I strongly believe in On’s mission and culture. I could not be more excited to join the team and contribute to On’s journey forward.”

On’s Growth Trajectory

Founded in 2010 in the Swiss Alps, On has, 16 years after market launch, become a fast‑growing premium sportswear player with industry disrupting innovations like CloudTec® cushioning and LightSpray™ technology. The brand now offers footwear, apparel, and accessories for running, outdoor, training, all day wear, and tennis, and is present in more than 80 countries worldwide while engaging a global digital community through on.com.

As On continues to scale, the arrival of a CFO accustomed to managing tens of billions in revenue and large international teams signals a clear intent: to match product ambition and brand heat with equally robust financial leadership and governance.