Paul Mitchell Names Paris Hilton Global Ambassador in Bold New Campaign

Paul Mitchell, the professional hair care leader, has welcomed Paris Hilton, global entrepreneur, DJ, philanthropist, and trailblazer of the Y2K aesthetic, as its newest Global Ambassador in an industry-shaking partnership built on fearless reinvention, beauty, and purpose.

Campaigns with Culture: Paul Mitchell Meets Paris Hilton’s Luxe-Playful World

The Paul Mitchell x Paris Hilton campaign is a multi-channel creative experience spanning glossy new packaging, limited-edition launches, influencer-driven digital content, and jaw-dropping in-store displays at Ulta Beauty locations nationwide. The campaign visuals, shot by top photographers such as Giel Domen and Kenneth Van de Velde, see Paris slaying custom hair looks on tennis courts, gas stations, laundromats, and red carpets, all styled by celebrity hair artist and Paul Mitchell School alum Sienree Du.

The campaign not only turns heads—it educates, inspires, and connects. Exclusive behind-the-scenes content, expert step-by-step tutorials, and viral social media reveals let fans access every secret of Paris’s signature glam. Dedicated sections at Ulta showcase the exact Paul Mitchell essentials behind each look, making red-carpet beauty approachable for all.

Purpose Beyond Products: Supporting LA Wildfire Relief

A true hallmark of the collaboration is its social impact. As revealed in the official partnership release, Paul Mitchell and Paris Hilton are channeling influence for good, pledging support and awareness to the LA Wildfire Relief Fund to assist those affected by Southern California’s recent devastating wildfires.

“Real beauty isn’t just about great hair—it’s about impact, giving back, and championing causes close to your heart,” Paris shares. This philanthropic ethos matches Paul Mitchell’s own charitable commitments, echoing founder John Paul DeJoria’s motto: “Success unshared is failure.”

Professional Craft: XO Your Pro and Sienree Du’s Journey

In honor of the artists shaping today’s style, the campaign celebrates hair professionals nationwide with the XO Your Pro initiative, launched by Paul Mitchell to amplify “behind the chair” relationships and the joy of self-expression. Each Paris Hilton look is crafted by Sienree Du, whose journey from Paul Mitchell School graduate to in-demand celebrity stylist proves the transformative power of professional education and dedication.

Paul Mitchell’s comprehensive support for stylists extends through education programs and salon mentorship, helping to foster the next wave of creative leaders.

Quotes from the Icons: Glam, Confidence, Reinvention

“Paris Hilton has been setting trends and breaking boundaries for decades,” said Michaeline DeJoria, CEO of John Paul Mitchell Systems. “Her passion for beauty, authenticity, and giving back aligns perfectly with our values. We’re excited to partner with an icon who not only defines style but also champions purpose.”

Paris adds:

“I’ve used Paul Mitchell products throughout the years and their products leave you feeling empowered and glamorous. This campaign is all about giving back to causes close to my heart, celebrating confidence, and having fun with your look! I’m so excited for fans to see all the incredible moments we’ve created together!”

Paris Hilton’s Growing Beauty Empire

This ambassador chapter follows a banner year for Paris, who launched her own skincare line, Parivie in collaboration with 11:11 Media, and dropped her 30th fragrance, ICONIC (a $4B line), along with new music (“INFINITE ICON”) and TV, including her Peacock docuseries.

Where to See, Shop, and Connect with the Campaign

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  See Paul Mitchell x Paris Hilton for full campaign footage, expert tutorials, and lookbooks

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  Shop Paul Mitchell essentials at Ulta Beauty, Paul Mitchell’s site, or ask your local salon

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  Follow @paulmitchell and @parishilton on Instagram and TikTok

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  Support LA Wildfire Relief and stay tuned for more cause-driven giveaways and calls to action

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  For media, reach [email protected]

The Future of Beauty: Legacy, Innovation, and Community

The Paul Mitchell x Paris Hilton partnership is more than a campaign. It’s a celebration of fearless reinvention, legacy, and purpose, a throwback to the golden age of hair while pushing the boundaries of style into the future. From step-by-step pro tutorials to bold product launches to charitable giving, this collaboration proves that timeless glamor and modern impact go (beautifully) hand in hand.