Popilush, the New York based shapewear and lifestyle apparel brand, is marking its fourth anniversary with its first U.S. brick and mortar store opening in Las Vegas and new distribution on Nordstrom and Macy’s online store, two milestones that mark a clear shift from DTC only to omnichannel retail. The brand, founded by Eve DeMartine, launched in 2022 with a focus on built-in shapewear construction and has grown into a multi award winning label now available across Amazon, TikTok Shop, and major department store platforms.
Four Years of Channel Expansion
Popilush’s retail push into Nordstrom and Macy’s online stores, completed within the past year, positions the brand alongside established shapewear competitors in channels where consumer trust and return infrastructure matter. The Las Vegas store marks the brand’s first permanent physical touchpoint, giving customers direct access to its shapewear integrated dresses, bodysuits, activewear, and workwear. TikTok Shop remains a key channel, reflecting Popilush’s continued reliance on social commerce as an acquisition tool.
Design Recognition
The brand has earned a Gold and Silver NY Product Design Award and reached finalist status at the Glossy Fashion and Luxury Awards, recognitions tied specifically to its functional silhouettes and inclusive sizing approach. DeMartine has also been named to the Inc. Female Founders 500 list and received a Gold Stevie Award and Gold Titan Women in Business Award . Eve DeMartine, founder of Popilush, said, “Every milestone, from our retail expansion to each award, represents our commitment to designing for real women, real bodies, and real moments. This anniversary is not only a celebration of how far we’ve come, but of the women whose confidence and stories inspire everything we create.”
Anniversary Promotions
To mark the milestone, Popilush is running a set of customer facing promotions: 20% off all orders over $150, a $1,000 wish list giveaway for customers with two or more 2025 purchases, and a $50 gift card for returning customers . The promotions run across Popilush.com, Amazon, TikTok Shop, Nordstrom.com, and Macys.com.
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