Ralph Lauren reveals Team USA Ceremony Uniforms for Milano Cortina 2026

Ralph Lauren is deepening its nearly 20‑year partnership with Team USA by unveiling new opening and closing ceremony uniforms for the Milano Cortina 2026 Olympic and Paralympic Winter Games, marking the brand’s 10th consecutive Games outfitting Team USA. The collection leans into timeless prep, alpine nostalgia, and subtle innovation, all proudly manufactured in the United States.

A Winter‑White Opening Statement

For the opening ceremony on February 6, 2026, Team USA will march into Milan in a sharply tailored, winter‑white story.

• The hero piece is a statement wool coat in winter white with heritage‑inspired wooden toggles instead of buttons, a nod to classic alpine outerwear.
• Underneath, athletes wear an American‑flag intarsia wool turtleneck in red, white, and blue, paired with tailored wool trousers cut in a clean, formal silhouette.
• Red, white, and blue knit hats and mittens, a leather belt, and brown suede alpine boots with bold red laces finish the look, creating a cohesive head‑to‑toe palette that photographs powerfully in stadium light.

David Lauren, Chief Branding and Innovation Officer at Ralph Lauren, said the team spends about 2.5 years on each Games’ ceremonial looks to “bring to life the clothing and tell a story of what America is about.”

“It’s the proudest moment for our country, as these athletes take the stage,” David Lauren said. “If we can make them look great in Italy, we’ve scored.” 

A Bold Retro‑Ski Closing Look

The closing ceremony on February 22, 2026, shifts to a more expressive, sport‑driven energy.

• The centerpiece is a color‑blocked puffer jacket inspired by vintage ski racing kits, with red shoulders, a white center, and a navy hem, plus bold Team USA graphics and Olympic iconography.
• A matching color‑blocked wool turtleneck, featuring the Olympic rings under the American flag, sits beneath the jacket for layered texture on camera and in the cold.
• Crisp white utility pants, the same alpine boots, and flag‑color hats and mittens mirror the opening outfit’s accessories while giving athletes a more relaxed, celebratory silhouette for the Games’ finale.

Fashion press has already dubbed the look one of Team USA’s “chic‑est ever” Winter Olympic uniforms thanks to the mix of bold graphics and practical performance details.

Villagewear Collection and Fan Access

Beyond the parade looks, Ralph Lauren is rolling out a full Team USA collection for athletes, families, and fans.

• Pieces include leather shearling jackets, statement flag sweaters, modern puffers, printed fleece, hockey‑inspired tops, and loungewear designed for downtime in the Olympic Village.
• The range sticks to a red, white, and blue palette, echoing the ceremony outfits so that athletes look cohesive from podium to press line to village.

The collection will be sold in select Ralph Lauren stores in the United States and Italy, online at RalphLauren.com and TeamUSAShop.com, and at a special pop‑up in Cortina during the Games. That retail strategy turns the uniforms into a commercial capsule, offering fans a way to literally wear their support.

Craft, Sustainability, and Legacy

Every component of the opening and closing uniforms is made in the United States, aligning with Ralph Lauren’s ongoing emphasis on domestic manufacturing for its Team USA projects. The brand has previously debuted temperature-responsive “Intelligent Insulation” technology for earlier Winter Games, a fabric that expands in cold conditions to create more warmth without the need for wiring or batteries, reflecting a push toward more sustainable, long-lasting outerwear. While that specific tech is not highlighted for Milano Cortina 2026, the same innovation‑minded approach informs fabric and construction choices across the new looks.