Reebok Gains Foothold in AI, Announces Exclusive Partnership with Metaverse

The premier collaboration "Reebok Impact" is set to launch 2024.

On December 7th, 2023, Futureverse and Reebok unveiled an exclusive partnership that promises to revolutionize the digital fashion landscape. This collaboration is poised to merge cutting-edge technologies such as AI, web3, gaming, and the metaverse, offering consumers a new way to engage with digital fashion that's as impactful as their real-world presence.

Shara Senderoff and Aaron McDonald, the co-founders of Futureverse, expressed their enthusiasm for the partnership, emphasizing the shared vision of active participation in life's journey. They envision a digital realm where every action tells a story, and each narrative contributes to shaping our world. The initiative, named "Reebok Impact," is set to launch in 2024 and aims to provide a transformative digital shoe experience that integrates artificial intelligence and digital wearables.

Reebok's brand ethos, encapsulated by the slogan "life is not a spectator sport," resonates with Futureverse's approach to engaging consumers through experiential learning. The "Reebok Impact" project will enable users to share significant life moments, reflecting the brand's commitment to individuality and community engagement.

Todd Krinsky, CEO of Reebok, highlighted the brand's alignment with consumer trends and transformative technology. He underscored Reebok's dedication to encouraging active participation in the world and integrating the unique stories of its community into the brand's products. The partnership with Futureverse is seen as a step beyond traditional innovation boundaries, aiming to involve consumers in the digital progression of Reebok's offerings in unprecedented ways.

This announcement signifies the beginning of a long-term relationship between Reebok and Futureverse, with plans to broaden their collaboration, enhance functionality, and introduce new experiences that will continue to shape the future of digital fashion and consumer interaction.