Reebok’s Basketball Revival Continues with DiJonai Carrington on Board

Reebok is making waves in the basketball world, and its latest signing is no exception. DiJonai Carrington, the 2024 WNBA Most Improved Player and current guard for the Dallas Wings, has officially joined Reebok as a brand ambassador. This multi-year partnership signals not only a resurgence for Reebok in basketball but also a celebration of Carrington’s dynamic presence on and off the court.

Reebok’s decision to bring Carrington into its fold is a strategic move to solidify its identity in professional basketball, particularly in the WNBA. Known for her explosive energy, defensive prowess, and fearless style of play, Carrington embodies the brand's ethos of resilience and audacity. She will be sporting Reebok’s new Engine A sneaker, a high-performance model that marks the brand’s return to basketball footwear innovation after nearly a decade.

In an Instagram announcement, Reebok described Carrington as “the definition of a Reebok athlete,” highlighting her relentless energy and commanding presence. Carrington herself expressed her excitement about the partnership, stating, “Reebok Basketball is making a strong comeback, and I’m eager to bring the energy to the court with the new Engine A.”

This partnership carries special significance for Carrington. Her father, Darren Carrington, a former NFL player, was also associated with Reebok during his career. This generational connection adds a personal layer to her role as an ambassador. “I’m thrilled to carry on the family tradition,” DiJonai shared. “Reebok is officially back, and I can’t wait to bring all that energy to the court.”

Carrington’s journey to this milestone has been nothing short of inspiring. After being drafted by the Connecticut Sun in 2021, she steadily improved her game, culminating in a breakout 2024 season where she averaged career highs of 12.7 points, 5 rebounds, and 1.6 steals per game. Her efforts earned her accolades such as WNBA Most Improved Player and a spot on the All-Defensive First Team.

Now with the Dallas Wings, Carrington continues to elevate her game while embracing new opportunities off the court. Her partnership with Reebok comes on the heels of other endorsement deals, reflecting her growing influence as both an athlete and a cultural icon.

Carrington joins an impressive roster of athletes at Reebok, including Angel Reese and Lexie Brown. Reese welcomed Carrington to the team with a heartfelt message on social media: “Welcome to the family sis!” This camaraderie underscores Reebok’s commitment to fostering community among its athletes while championing women’s basketball.

With Carrington as one of its leading faces, Reebok is positioning itself for an exciting new era in basketball culture. The Engine A sneaker is just the beginning of what promises to be a bold comeback for the brand. For Carrington, this partnership represents an opportunity to inspire future generations of athletes who look up to her grit and determination. As both DiJonai Carrington and Reebok step onto this new stage together, one thing is certain: they’re bringing unmatched energy and style to every court they touch.