Saint Laurent Validates Its Market Dominance By Leading The Global Lyst Index

Saint Laurent has officially held onto its position as the world’s hottest brand, topping the Lyst Index for Q4 2025 and securing the number one spot for the second consecutive quarter. The ranking, which tracks search, view, and engagement data across millions of shoppers on Lyst, confirms that Anthony Vaccarello’s disciplined vision continues to cut through a crowded luxury landscape.

Saint Laurent Stays No.1

In Q3 2025, Saint Laurent reached the top of the Lyst Index for the first time, overtaking Miu Miu; holding that lead into Q4 marks one of the strongest runs in the house’s recent history. According to Lyst, the win isn’t about a single viral product but about a clear, consistent aesthetic, sharp tailoring, confident silhouettes, and a polished, Parisian edge that translates from runway to real wardrobes.

The Q4 list puts Saint Laurent ahead of Miu Miu, COS, Ralph Lauren, and Prada, underlining how consumer attention has coalesced around brands that know exactly who they are rather than those chasing constant reinvention. In commentary around the ranking, Lyst notes that labels reaffirming their heritage and design discipline are outperforming peers still in transition.

Vaccarello’s Leather, Suiting, and Sunglasses Moment

The current momentum is closely tied to Anthony Vaccarello’s recent women’s and men’s collections, which doubled down on long, structured coats; precise, masculine tailoring; and dramatic leather outerwear. Across seasons, he has leaned into towering shoulders, elongated jackets, and a strict, almost architectural silhouette that has become instantly recognisable on the runway and on the red carpet.

Accessories have played an equally important role. Oversized sunglasses, sculpted acetate frames, sharp rectangular shapes, and wrap inspired silhouettes, have become key visual signatures, mirroring the strong lines of the ready to wear. Eyewear reports describe the Fall/Winter 2025 collection as disciplined, graphic, and uncompromising, with frames designed as extensions of the house’s tailoring language rather than afterthoughts.

How the Lyst Index Works

The Lyst Index captures aggregated behaviour from millions of shoppers searching, saving, and buying across brands each quarter. In its Q4 2025 report, the platform highlights a broader shift toward modern classics and functional staples, with outerwear, knitwear, and practical accessories leading demand, a terrain where Saint Laurent’s sharp coats, leather pieces, and structured bags perform well.

Analysts point out that Q4 winners are mostly brands doubling down on core codes, like Saint Laurent’s dark, precise glamour, rather than chasing short lived micro trends. That dynamic positions Vaccarello’s Saint Laurent as a kind of north star for shoppers looking for confidence and clarity in a season defined by recalibration.

Looking Ahead

Holding the top spot for back to back quarters cements Saint Laurent as one of luxury’s most culturally resonant houses heading into 2026. It also validates Kering’s decision to let Vaccarello evolve the brand through subtle sharpening rather than dramatic reinvention, trusting that consistency can, in itself, feel modern.

For buyers, editors, and collectors tracking the market, the Q4 Lyst Index is a reminder that tight brand codes, leather, oversized sunglasses, severe suiting, and controlled silhouettes, in this case, can still drive heat in an era obsessed with novelty.