Roméo Lavia Joins Skechers Football as Brand Expands Globally

Skechers continues its rapid rise in the world of elite football, announcing the signing of Roméo Lavia, the dynamic Belgian midfielder currently starring for Chelsea FC and the Belgium National Team.
Lavia becomes the latest addition to Skechers’ growing roster of top-tier athletes, joining Harry Kane and other global football stars as the face of the brand’s cutting-edge SKX_2 Elite boot from the Flair Pack collection.

A Rising Star in World Football

Roméo Lavia’s journey began at R.S.C. Anderlecht’s acclaimed academy, where his technical ability and composure on the ball quickly set him apart.
After moving to Manchester City, followed by an impressive stint at Southampton, Lavia now commands the midfield at Chelsea FC, earning a reputation as one of the Premier League’s most precise and composed young playmakers.

Renowned for his positional intelligence, crisp passing, and confidence under pressure, Lavia’s trajectory mirrors Skechers’ own, bold, ambitious, and rooted in performance excellence.

Why Roméo Lavia Chose Skechers

“I’m proud to join Skechers and the lineup of incredible athletes already associated with the brand,” said Roméo Lavia. “Skechers’ commitment to providing the best solutions and support for athletes was clear from our first conversations, and I felt it the moment I wore the SKX_2 for the first time. It’s an exciting time to join Skechers as they expand in football, and I know these boots will keep me comfortable on the pitch.”

Lavia’s endorsement underscores Skechers’ commitment to high-performance innovation, positioning the SKX_2 Elite as a serious competitor among professional-grade football boots.

“Roméo is a generational young talent who quickly established himself as one of the most accurate midfielders in the Premier League,” added David Weinberg, Chief Operating Officer of Skechers. “We’re proud to have him as part of the Skechers Football journey, this year and beyond.”

The SKX_2 Elite: Built for Precision and Performance

Engineered for elite players, the SKX_2 Elite boot delivers an unmatched balance of comfort, precision, and agility.
Part of the Skechers Flair Pack, it features:

• Hyper Burst Pro insole for dynamic cushioning and rebound

• Skechers Performance Fitknit upper for a seamless, adaptive fit

• Optimized outsole design for multidirectional traction and control

Each element of the SKX_2 was crafted to enhance technical play, supporting accurate passing, clean finishes, and quick transitions across every phase of the game.

The Razor 1.5: Speed Meets Control

Alongside the SKX_2 Elite, Skechers also spotlights the Razor 1.5, a speed-optimized football boot built for acceleration and agility.
With a carbon-infused soleplate and energy-return system, it caters to explosive forwards and wingers, ensuring responsiveness during high-intensity play.

Together, these two boots reflect Skechers’ commitment to innovation and its ability to serve players of every position and playing style.

The Flair Pack: Designed for Players Who Play Without Limits

The Flair Pack represents more than a product line; it’s a statement of mindset.
Engineered for athletes who push boundaries, the collection blends style, comfort, and competitive edge to inspire confidence on the pitch.

Roméo Lavia’s inclusion as a Flair Pack ambassador strengthens Skechers’ positioning in the global football market, especially among the new generation of Premier League fans who value authenticity, performance, and flair.

Joining the Elite: Skechers’ Expanding Football Family

With Lavia’s signing, Skechers Football continues building an impressive global lineup that now includes:

• Harry Kane (England)

• Mohammed Kudus (Ghana)

• Anthony Elanga (Sweden)

• Barış Alper Yılmaz (Turkey)

• Matt O’Riley (Denmark)

• Isco Alarcón (Spain)

• Niccolò Pisilli (Italy)

• Leila Oushabi (Spain)

This expanding roster reflects Skechers’ global growth strategy, connecting performance innovation with local heroes and rising stars.

Skechers: Performance Beyond the Pitch

Beyond football, Skechers stands as a leader in performance footwear across multiple disciplines, including running, basketball, golf, pickleball, and padel, and even cricket in India.

Operating in over 180 countries with more than 5,300 retail stores worldwide, Skechers continues to push boundaries in sports technology and comfort innovation for both professionals and everyday athletes.

Where to Buy the SKX_2 Elite and Flair Pack

The full Skechers Football collection, including the SKX_2 Elite worn by Roméo Lavia, is available now via:

• skechers.com

• Skechers retail stores

• Select specialty football retailers

Fans can follow @skechersfootball on Instagram and TikTok for updates, behind-the-scenes content, and upcoming product drops.