Sportiqe Launches Sinatra Collection Inspired by Yankee Stadium Tradition

Sportiqe’s Center Field Collection honors the unmistakable sound of victory at Yankee Stadium with Frank Sinatra-inspired apparel that celebrates the deep-rooted connection between music and  New York sports and city pride.

Sinatra and the Yankees (An Enduring New York Tradition)

For generations of baseball fans, Frank Sinatra’s “New York, New York” has been the song of triumph echoing throughout Yankee Stadium after each win. The ritual began in 1980 when owner George Steinbrenner heard Sinatra’s version at a Manhattan nightclub and knew it perfectly captured the Yankees’ spirit. While both Sinatra’s and Liza Minnelli’s renditions were played—Minnelli’s after losses, Sinatra’s after victories—the team eventually switched to always using the Sinatra classic. This tradition made “New York, New York” more than a song; it became a powerful symbol of unity and pride for fans leaving the stadium.

Starting in 2025, though, the Yankees have reserved this anthem just for home wins, making every victory even more meaningful and giving the postgame soundtrack fresh impact. As traditions evolve, the spirit of Frank’s music remains central to what it means to celebrate as a New Yorker.

Merging Past with Present (The Center Field Collection)

Sportiqe’s exclusive launch—the Center Field Collection featuring Frank Sinatra—captures this legacy in lounge apparel crafted for comfort, versatility, and unmistakable style. Each piece in the line is designed to reference the legacy of Yankee Stadium, the city’s energy, and the timeless cool that Sinatra embodied. Whether you’re at the ballpark, at home, or traversing the city, the collection lets fans celebrate this musical and sporting connection anywhere.

Jason Franklin, co-founder of Sportiqe, said:
“Frank Sinatra is more than a musical icon — he’s part of the fabric of New York. This collection is a celebration of that deep connection between music, sports and city pride.”

Comfort-Forward Apparel That Resonates With Fans

Sportiqe’s apparel stands out for its “comfort-forward” design, blending high-quality materials with modern silhouettes. The Center Field Collection is available both at Yankee Stadium and online, offering sweatshirts, tees, and lounge pants that make it easy to show your Yankee pride and your love for New York’s unique blend of showmanship and perseverance. Each item subtly nods to Sinatra’s legacy, Yankee victories, and the city’s endless drive—ensuring the story lives on.

A Lasting Anthem for a Legendary City

From the stadium stands to city streets, the “New York, New York” tradition is detailed in headlines and embraced by generations. As the music now rings out only after wins, Sportiqe’s collection invites fans to celebrate both new beginnings and the unbroken spirit of a city—and to wear, quite literally, the anthem of triumph.

With this collection, Sportiqe immortalizes a unique intersection of sound, city, and sport, ensuring the legacy of Sinatra and the Yankees lives on in style and melody for every fan.