SQAIRZ Partners with MLB Players to Launch Performance-Cleate

SQAIRZ, the performance footwear disruptor known for transforming athletic connection to the ground, just scored a game-changing deal: the official on-field footwear partner of Minor League Players and an officially licensed footwear partner of MLB Players, the business arm of the Major League Baseball Players Association. This partnership marks a milestone in SQAIRZ’s mission to raise the bar on athletic performance—backed by hard science and adopted by champions from youth diamonds to the biggest stage in baseball.

Performance Backed By Science, Chosen By Pros

Already a dominant name in golf, where its award-winning shoes have won over Tour legends and biomechanics specialists alike, SQAIRZ expanded its reach in late 2024, entering baseball and pickleball with the same athlete-first, science-driven design. The heart of SQAIRZ’s innovation is its patented roomier toe box—a subtle shift that unlocks major gains: proper toe splay, a more stable contact with the ground, and unmatched energy transfer for every athlete’s stride.

What sets SQAIRZ apart? Unlike traditional cleats, studies on SQAIRZ’s unique technology, reviewed and endorsed for publication by the American College of Foot and Ankle Surgeons (ACFAS), found measurable gains:

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  Players gained over 2 MPH in exit velocity

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  Pitchers gained over 2 MPH in pitching velocity

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  The only variable: the footwear itself

Evan Kaplan, President, MLB Players, said:
“Their athlete-first design and science-backed approach seeks to align with the ever-evolving needs of our players—and we’re proud to support this next step in performance footwear.”

The GFP Line: A New Standard in Diamond Performance

Leading SQAIRZ’s charge into baseball is the revolutionary GFP (Ground Force Production) line. Every detail serves a biomechanical purpose:

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  Patented roomier forefoot: Promotes natural toe splay for better balance and rotational power, laying a foundation for explosive movement and healthier joints.

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  SmartTraction outsole: Aggressive grip and directional release help athletes generate force and transition cleanly with complete control.

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  Sta-Put lacing: Ensures the foot stays secure inning after inning.

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  Low-profile collar: Provides support and flexibility, maximizing motion without sacrificing stability.

The result? A cleat that not only boosts speed and power but also helps reduce fatigue and lowers injury risks over a long season.

Bob Winskowicz, Founder & CEO of SQAIRZ said:
“We’re building footwear that enhances biomechanics, protects joints, and helps athletes generate more force. The data doesn’t lie, and we’re just getting started.”

From Youth Diamonds to Major League Dugouts

The impact is already visible, as leading development programs and amateur circuits—like Diamond Allegiance and Perfect Game—have made SQAIRZ their official cleat. Thousands of elite youth and high school players, as well as an increasing roster of minor and major league pros, now opt for SQAIRZ for its measurable edge: comfort, support, and performance that’s been validated, not just marketed.

Shop The Collection: Fit for All Ages and Surfaces

SQAIRZ GFP baseball and softball cleats are available in molded, metal, and turf styles for men, women, and youth athletes, with bold colorways—featuring the all-new Carolina Blue. The full collection can be found at sqairz.com or through Dick’s Sporting Goods, making elite-level advantages accessible to players at every level.

The Bottom Line

SQAIRZ is changing the game—not just for professionals, but for the entire baseball community—by putting proven biomechanics and comfort at the forefront of every at-bat, pitch, and sprint. In a sport where small edges matter, the partnership with MLB Players signals a new era where science leads and athletes win.

One-liner intro statement for this blog:
SQAIRZ powers into pro baseball with clinically validated cleats engineered for superior performance stability and biomechanical advantage on every field.