StockX Unveils 2025 Report After Blocking 370K Fakes Worth $74M in US

StockX has released its latest Brand Protection & Customer Trust Report to highlight new milestones in the fight against counterfeits.

Just in time for World Anticounterfeiting Day, StockX has released its second annual Brand Protection & Customer Trust Report, revealing the scale and sophistication of its fight against counterfeit goods in 2024. The report details how StockX blocked more than 370,000 inauthentic products—valued at nearly $74 million—from reaching customers, highlighting the company’s commitment to trust, accountability, and innovation in the resale market.

“The findings in this report highlight our ongoing commitment to protecting our community and setting a higher standard for accountability across the resale industry,” StockX CEO Greg Schwartz said. “We’ve made significant investments in our verification processes, rolled out new, stricter requirements for sellers, enhanced our fraud prevention systems, and built valuable partnerships with brands and law enforcement agencies. But as excited as we are to share the wins, we also recognize the work ahead. This report isn’t just a reflection of where we’ve been — it’s a roadmap for how we’ll continue to lead with trust at the center of everything we do.”

Major Results: Fakes Blocked, Marketplace Secured

• 370,000+ products—worth nearly $74 million—were rejected in 2024 for failing StockX’s verification standards.

• Nearly 250,000 pairs of sneakers were blocked, with over 30,000 flagged as suspected counterfeits, preventing almost $10 million in fake sneakers from reaching buyers.

• StockX stopped more than 500,000 “bad” Asks from being listed in 2024, a significant drop from over 800,000 in 2023, thanks to stronger protections.

• Over 90,000 suspicious account creation attempts were proactively blocked, preventing fraudulent actors from ever listing or bidding.

Technology-Driven Verification

Automated High-Risk Product Routing:
StockX now uses machine learning to assign a risk score to every order entering a verification center. These models analyze seller behavior and product history, flagging high-risk items for expert review. This system led to the suspension of thousands of sellers and stopped nearly 15,000 suspected inauthentic orders from reaching customers.

Embedded Tech: RFID & NFC:
With brands increasingly using RFID and NFC tags, StockX has integrated these scans into its verification process. Since 2022, nearly 10 million RFID tags have been checked, flagging incomplete or incorrect tags as higher risk for counterfeiting.

CT Scanning:
Introduced in early 2024, CT scanning allows StockX to examine internal product structures, revealing flaws invisible to the naked eye. Nearly all electronics and select high-risk or new-release items are now CT scanned, adding a powerful layer of scrutiny.

Partnerships with Brands and Law Enforcement

StockX has strengthened its collaborations with leading sneaker, apparel, and footwear brands, providing them with data on market performance, counterfeit trends, and supply chain security. The company also works closely with law enforcement worldwide, supporting ongoing investigations, large-scale counterfeit seizures, and the recovery of stolen goods.

Counterfeit Trends: What’s Being Targeted?

The 2025 report shows that the most counterfeited products often mirror StockX’s best-sellers:

• Apparel: Fear of God remains the top target, holding the No. 1 spot since 2022.

• Collectibles: Labubu products from Pop Mart lead, reflecting the brand’s viral success.

• Shoes: Ugg classics and the Crocs Classic Clog Lightning McQueen (StockX’s best-selling Crocs) are most counterfeited.

• Slides: Yeezy dominates.

• Accessories: Supreme continues to be a major target.

• Sneakers: adidas Campus 00s Core Black and adidas Samba OG Cloud White Core Black top the list, followed by the Jordan 1 Retro Low OG SP Travis Scott Canary (Women’s), New Balance 2002R Protection Pack Rain Cloud, and Maison Mihara Yasuhiro Hank OG Sole Canvas Low Black.

This marks a shift from previous years, when rare and expensive sneakers like the Jordan 1 Retro High Off-White Chicago and Jordan 1 Retro High OG SP Fragment x Travis Scott were most counterfeited. Now, even general release models like the adidas Samba are high on the list, highlighting the scale and evolution of the counterfeiting problem.

Looking Ahead

StockX’s 2025 report makes clear that the fight against counterfeiting is far from over. The company pledges continued investment in advanced technology, deeper law enforcement partnerships, and stronger brand relationships to keep its marketplace safe and trustworthy.

Read the full report: StockX Brand Protection & Customer Trust Report 2025