Luxury Brands Continue To Use Roland-Garros as a Cultural Platform
Roland-Garros has grown into far more than a Grand Slam. Luxury brands now treat the Paris clay as…
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Racket Sports
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Serena Williams Remains the Most Influential Fashion Figure in Modern Sports
Serena Williams’ return to professional tennis at 44, via a doubles wildcard at Queen’s, proves again that no…
Roland-Garros Has Become Luxury Fashion’s Most Powerful Sports Stage
Roland-Garros now functions as much like a luxury showcase as it does a Grand Slam. In fact, the…
Hennessy Uses Roland-Garros to Tap Into Tennis Fashion Culture
Hennessy is using Roland-Garros to speak directly to tennis’ style-focused crowd. Instead of talking about scores or stats,…
Lululemon Expands Performance Tennis Push With Ayan Broomfield
Lululemon is pushing deeper into performance tennis, and putting Canadian collegiate champion Ayan Broomfield at the front of…
Wilson Expands Tennis Lifestyle Vision Through Merci Paris Pop Up
Wilson has opened a month-long pop-up inside Paris concept store Merci, turning tennis product into a curated lifestyle…
Lacoste Unveils Couture Inspired Roland Garros 2026 Jacket for Novak Djokovic
Lacoste is doubling down on its partnership with Novak Djokovic, unveiling an exclusive jacket for Roland Garros 2026…
Gatorade and Venus Williams Push for More Research in Women’s Sports
Gatorade’s latest message puts a hard number on a big problem: only 6% of sports-science research focuses on…
EA7 Returns as Official Outfitter for Internazionali BNL d’Italia 2026
EA7 Emporio Armani is strengthening its connection to tennis by returning as the Official Outfitter of the Internazionali…
Sofia Elias Transforms Padel Courts for Golden Goose at Milan Design Week 2026
Golden Goose activated the Golden Goose Arena in Milan’s CityLife district during Milan Design Week, running from April…
The Bath & Racquet House Is Breaking Ground in Tampa With Padel Courts and a Wellness Spa
The Bath & Racquet House is breaking ground in South Tampa. It positions itself as a private members’…
Reebok Enters Padel With a 5 Piece Apparel Collection Built Alongside GLDN PNT
Reebok has entered the padel market through a collaboration with GLDN PNT, a Miami based activewear brand built…
JOOLA and World No. 1 Ben Johns Design the R4LLy To Be the First True Pickleball Shoe
JOOLA has launched the R4LLy, a pickleball shoe that the brand positions as the sport’s first purpose built…
Aman Tennis Club and The Webster Drop a Tennis Season Capsule Built for Palm Springs and Miami
Aman Tennis Club and luxury retailer The Webster have teamed up on a tight capsule that treats the…
Wilson Taps Miami Heat for Bold Tennis Collection at Miami Open 2026
Wilson is using the Miami Open 2026 to spotlight its latest tennis apparel and on court gear story.…
Venus Williams Debuts an 800 Bead Custom Lacoste Jacket at the Miami Open 2026
Venus Williams used her return to the Miami Open 2026 to debut a custom, hand worked Lacoste jacket…
Centerline Builds Pickleball Apparel Around the Sport’s Cuts Sweat and Hard Court Conditions
Centerline is arguing that pickleball has evolved enough. The sport now features faster points, sharper lateral cuts, and…
Jack Draper Signs with ASICS and Joins Its Global Tennis Athlete Family
ASICS Tennis has made Jack Draper’s long rumoured switch officially official, confirming the British No. 1 as the…
Erne + Ace Drops Its Second Collection as Pickleball Fashion Moves From Court to Street
Erne + Ace, the New York City based pickleball apparel brand founded by Farah Liem, dropped its Pre…
Nike Atelier Debuts with Custom Winter Ensemble For Jannik Sinner in Milan
Nike is introducing a new design platform, Nike Atelier, with a custom winter ensemble created for Italian tennis…
Lululemon Drops Lunar New Year Limited Collection EasyFive and Tennis Line
Lululemon is launching three distinct collections for Lunar New Year 2026, framed around the theme of wardrobe reset…
New Balance Debuts Coco Gauff Australian Open Kit
New Balance’s new Coco Gauff Australian Open kit brings the world No. 1’s Melbourne look to stores for…
Lululemon Turns Beverly Hills Tennis Club into a Lifestyle Universe
Lululemon turned tennis into a full fledged lifestyle universe in Beverly Hills with its Tennis Club activation. The…
How BOSS Inside The Zone Turns Focus into a New Tennis and Training Collection
BOSS has introduced a new tennis and training capsule under the theme The Zone, built around the idea…