Ralph Lauren Purple Label Wimbledon Capsule Redefines Courtside Luxury Style
Ralph Lauren’s inaugural Purple Label x Wimbledon capsule steps directly into one of fashion’s richest storytelling arenas: the…
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Racket Sports
97 posts · Page 2 of 5
FILA Tennis Fashion Heritage Continues to Shape Modern Street Style
FILA’s latest tennis storytelling still comes back to the same core trio: precision, power and pure focus. That…
Babolat Unveils Jet Mach 4 Wimbledon Edition for Grass-Court Tennis
Babolat’s latest move with the Jet Mach 4 Wimbledon edition shows how serious the brand is about staying…
Wilson Athlete Experience Puts Player Well-Being at the Heart of Paris Tennis
Wilson used the Paris tournament window to do more than drop new racquets and strings. With the Wilson…
How Racquet Sports Fashion Became a Modern Lifestyle Trend
Tennis and pickleball courts are no longer just for serves and rallies. They have become full lifestyle stages,…
Giorgio Armani Tennis Classic Welcomes Boodles as Premium Partner
The Giorgio Armani Tennis Classic is leaning even further into quiet luxury this summer, welcoming British jeweler Boodles…
Luxury Brands Continue To Use Roland-Garros as a Cultural Platform
Roland-Garros has grown into far more than a Grand Slam. Luxury brands now treat the Paris clay as…
Serena Williams Remains the Most Influential Fashion Figure in Modern Sports
Serena Williams’ return to professional tennis at 44, via a doubles wildcard at Queen’s, proves again that no…
Roland-Garros Has Become Luxury Fashion’s Most Powerful Sports Stage
Roland-Garros now functions as much like a luxury showcase as it does a Grand Slam. In fact, the…
Hennessy Uses Roland-Garros to Tap Into Tennis Fashion Culture
Hennessy is using Roland-Garros to speak directly to tennis’ style-focused crowd. Instead of talking about scores or stats,…
Lululemon Expands Performance Tennis Push With Ayan Broomfield
Lululemon is pushing deeper into performance tennis, and putting Canadian collegiate champion Ayan Broomfield at the front of…
Wilson Expands Tennis Lifestyle Vision Through Merci Paris Pop Up
Wilson has opened a month-long pop-up inside Paris concept store Merci, turning tennis product into a curated lifestyle…
Lacoste Unveils Couture Inspired Roland Garros 2026 Jacket for Novak Djokovic
Lacoste is doubling down on its partnership with Novak Djokovic, unveiling an exclusive jacket for Roland Garros 2026…
Gatorade and Venus Williams Push for More Research in Women’s Sports
Gatorade’s latest message puts a hard number on a big problem: only 6% of sports-science research focuses on…
EA7 Returns as Official Outfitter for Internazionali BNL d’Italia 2026
EA7 Emporio Armani is strengthening its connection to tennis by returning as the Official Outfitter of the Internazionali…
Sofia Elias Transforms Padel Courts for Golden Goose at Milan Design Week 2026
Golden Goose activated the Golden Goose Arena in Milan’s CityLife district during Milan Design Week, running from April…
The Bath & Racquet House Is Breaking Ground in Tampa With Padel Courts and a Wellness Spa
The Bath & Racquet House is breaking ground in South Tampa. It positions itself as a private members’…
Reebok Enters Padel With a 5 Piece Apparel Collection Built Alongside GLDN PNT
Reebok has entered the padel market through a collaboration with GLDN PNT, a Miami based activewear brand built…
JOOLA and World No. 1 Ben Johns Design the R4LLy To Be the First True Pickleball Shoe
JOOLA has launched the R4LLy, a pickleball shoe that the brand positions as the sport’s first purpose built…
Aman Tennis Club and The Webster Drop a Tennis Season Capsule Built for Palm Springs and Miami
Aman Tennis Club and luxury retailer The Webster have teamed up on a tight capsule that treats the…
Wilson Taps Miami Heat for Bold Tennis Collection at Miami Open 2026
Wilson is using the Miami Open 2026 to spotlight its latest tennis apparel and on court gear story.…
Venus Williams Debuts an 800 Bead Custom Lacoste Jacket at the Miami Open 2026
Venus Williams used her return to the Miami Open 2026 to debut a custom, hand worked Lacoste jacket…
Centerline Builds Pickleball Apparel Around the Sport’s Cuts Sweat and Hard Court Conditions
Centerline is arguing that pickleball has evolved enough. The sport now features faster points, sharper lateral cuts, and…
Jack Draper Signs with ASICS and Joins Its Global Tennis Athlete Family
ASICS Tennis has made Jack Draper’s long rumoured switch officially official, confirming the British No. 1 as the…