Erne + Ace Drops Its Second Collection as Pickleball Fashion Moves From Court to Street
Erne + Ace, the New York City based pickleball apparel brand founded by Farah Liem, dropped its Pre…
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Racket Sports
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Nike Atelier Debuts with Custom Winter Ensemble For Jannik Sinner in Milan
Nike is introducing a new design platform, Nike Atelier, with a custom winter ensemble created for Italian tennis…
Lululemon Drops Lunar New Year Limited Collection EasyFive and Tennis Line
Lululemon is launching three distinct collections for Lunar New Year 2026, framed around the theme of wardrobe reset…
New Balance Debuts Coco Gauff Australian Open Kit
New Balance’s new Coco Gauff Australian Open kit brings the world No. 1’s Melbourne look to stores for…
Lululemon Turns Beverly Hills Tennis Club into a Lifestyle Universe
Lululemon turned tennis into a full fledged lifestyle universe in Beverly Hills with its Tennis Club activation. The…
How BOSS Inside The Zone Turns Focus into a New Tennis and Training Collection
BOSS has introduced a new tennis and training capsule under the theme The Zone, built around the idea…
Lacoste x Courchevel turn a Luxury Ski resort into a Padel Destination
Lacoste has opened two high-altitude padel courts in Courchevel 1850, extending its racket-sport footprint from tennis into one…
Wilson’s 2026 Tennis Drop Lights Up the Court in Port Royale and Bloom
WILSON is opening 2026 with a fresh wave of tennis performance apparel built around two standout color stories:…
Lacoste Debuts Year Round Alpine Padel on the Peaks of Courchevel in 2026
Lacoste is taking padel to new heights in Courchevel, debuting two new courts in the heart of the…
Lighter & Sleeker New Cole Haan GrandPrø Tennis 2.0 Steps Up the Game
COLE HAAN is closing out 2025 by rebooting one of its most important sneakers, unveiling GrandPrø Tennis 2.0…
PB5 Cosmic Turns Pickleball Sneakers Into An All-Day Lifestyle Shoe
PB5star is stepping into the spotlight with the launch of the PB5 Cosmic, a lifestyle-meets-performance court shoe built…
Tennis Icon Novak Djokovic Helps Launch Cob’s New Gluten-Free Sorghum Popcorn
A new breed of craveable clean-label snacking hits the market with ancient grain sorghum at its core. Cob…
Pickleball Meets Runway Style at PickleRage North Charleston
PickleRage and Pickletini team up to bring fashion led energy to the indoor pickleball experience. A New Kind…
Conquer Padel Launches First U.S. Franchise Model for Padel
Conquer Padel is breaking new ground by establishing itself as the first US operator to deploy a franchise…
flyExclusive Partners With Coco Gauff as Global Brand Ambassador
flyExclusive, a leader in premium private jet travel, announced that two-time Grand Slam Champion and American tennis superstar Coco…
Palm Beach Royals 2025 set record with $16M Major League Pickleball acquisition
Professional pickleball reaches new heights as Hyperspace Ventures brings Palm Beach its first-ever major pro sports team with…
Commvault 2025 teams up with Agustín Tapia as padel surges to 30M players worldwide
Padel fans and tech leaders alike have a new partnership to rally behind as Commvault steps into the…
On Running Taps Burna Boy as Clubhouse President to Revolutionize Tennis Style
Swiss sportswear innovator On Running has announced a multi-year partnership with global Afrobeats icon Burna Boy, marking a…
American Express Debuts Expanded Card Member Perks and Fan Experiences for 2025 US Open
Personalized amenities exclusive lounges and upgraded experiences aim to make the tennis event unforgettable for Card Members and…
Heineken 0.0 Rolls Out L0VE.L0VE Cans for US Open 2025
Heineken 0.0, the world’s top-selling non-alcoholic beer, is rolling out its tennis-themed L0VE.L0VE cans to retailers nationwide just in time…
Novak Djokovic Acquires Stake in Incrediwear and Becomes Global Brand Ambassador
Novak Djokovic, 24-time Grand Slam champion and Olympic gold medalist, is writing a new chapter in the future…
Honey Deuce Sales Hit 12.8 Million as GREY GOOSE Returns to 2025 US Open
GREY GOOSE vodka is serving up style, spirit, and world-class cocktails as it returns for a dazzling 19th season…
OIKOS Names Carlos Alcaraz Global Brand Ambassador in New Strength Campaign
OIKOS, America’s #1 high-protein yogurt brand and part of Danone North America, is launching a bold new multi-year global…
Toyota 2025 Becomes Official Flag Football Sponsor for SI Women’s Games in Oceanside
The inaugural Sports Illustrated Women’s Games launches in October with world-class talent community engagement and a new focus…