
Lacoste x Courchevel turn a Luxury Ski resort into a Padel Destination
Lacoste has opened two high-altitude padel courts in Courchevel 1850, extending its racket-sport footprint from tennis into one…
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Lacoste has opened two high-altitude padel courts in Courchevel 1850, extending its racket-sport footprint from tennis into one…

WILSON is opening 2026 with a fresh wave of tennis performance apparel built around two standout color stories:…

Lacoste is taking padel to new heights in Courchevel, debuting two new courts in the heart of the…

COLE HAAN is closing out 2025 by rebooting one of its most important sneakers, unveiling GrandPrø Tennis 2.0…

PB5star is stepping into the spotlight with the launch of the PB5 Cosmic, a lifestyle-meets-performance court shoe built…
A new breed of craveable clean-label snacking hits the market with ancient grain sorghum at its core. Cob…

PickleRage and Pickletini team up to bring fashion led energy to the indoor pickleball experience. A New Kind…

Conquer Padel is breaking new ground by establishing itself as the first US operator to deploy a franchise…

flyExclusive, a leader in premium private jet travel, announced that two-time Grand Slam Champion and American tennis superstar Coco…

Professional pickleball reaches new heights as Hyperspace Ventures brings Palm Beach its first-ever major pro sports team with…

Padel fans and tech leaders alike have a new partnership to rally behind as Commvault steps into the…

Swiss sportswear innovator On Running has announced a multi-year partnership with global Afrobeats icon Burna Boy, marking a…

Personalized amenities exclusive lounges and upgraded experiences aim to make the tennis event unforgettable for Card Members and…

Heineken 0.0, the world’s top-selling non-alcoholic beer, is rolling out its tennis-themed L0VE.L0VE cans to retailers nationwide just in time…

Novak Djokovic, 24-time Grand Slam champion and Olympic gold medalist, is writing a new chapter in the future…

GREY GOOSE vodka is serving up style, spirit, and world-class cocktails as it returns for a dazzling 19th season…

OIKOS, America’s #1 high-protein yogurt brand and part of Danone North America, is launching a bold new multi-year global…

The inaugural Sports Illustrated Women’s Games launches in October with world-class talent community engagement and a new focus…

America’s top collagen brand brings new energy to wellness and tennis with in-stadium experiences product launches and star-powered…

Drop Shot introduces the Blitz Attack Racquet bringing next-level customization speed and precision to the world’s fastest-growing sport.…

Almaty, Kazakhstan, is celebrating a landmark moment in its sporting history. Gorky Tennis Park, one of the country’s premier tennis…

Electrolit, the premium hydration beverage ranked as the fourth-largest sports drink in the United States, has announced a…

Reigning WTA World No. 1 and three-time Grand Slam champion Aryna Sabalenka is making headlines with the announcement of a…

The Picklr amps up player experiences nationwide by making PRIME Energy the new exclusive drink in its clubs.…