Therabody Expands Athlete Partnerships as Josh Allen Becomes First Performance Advisor

Therabody, the global pioneer in wellness technology, has elevated its partnership with NFL superstar Josh Allen, naming the MVP quarterback as both a Therabody Athlete and the company’s first-ever Performance Advisor. This move marks a new era for the rapidly growing recovery brand, as Allen contributes real-world expertise to innovation, product development, and athlete education—while starring in a nationwide campaign that gives fans a rare look at how world-class recovery routines fuel world-class results.

A Seven-Year Journey: Athlete Tested, Science Approved

Josh Allen has made a name for himself as one of football’s most dynamic and resilient players, thanks in part to a meticulous approach to training and recovery. Allen’s connection with Therabody began as a rookie when founder Dr. Jason Wersland introduced him to the original Theragun. Since then, Therabody’s clinically proven recovery devices—including the Theragun PRO Plus, JetBoots PRO Plus, and ThermBack LED—have become staples of Allen’s performance regimen.

Josh Allen said, “Seven years in, and I still reach for my Theragun before and after every workout, every practice, and every game. It’s not just recovery for me, it’s preparation. That’s why I’m excited to step into this new role as Performance Advisor, to help bring that same mindset and insight into product development and show people that this isn’t just about feeling better, it’s about performing better.”

More Than an Ambassador: Innovation, Influence, and Athlete Empowerment

The newly announced role goes beyond sponsorship. As Performance Advisor, Allen will work hands-on with Therabody’s R&D teams, using his insights from elite play to inform product development and ensure new releases meet the real-world demands of top athletes and everyday users.

Dr. Jason Wersland, Therabody Founder & Chief Wellness Officer, said, “Back when I handed Josh his first Theragun, I knew it was the start of something special. He’s all about pushing limits and staying at the top of his game, and that’s exactly what Therabody is built for. We’re pumped to officially have him on board as a Therabody Athlete and Performance Advisor — he brings the same energy to our mission that he does to the field.”

All-Access: New Campaign and Exclusive Performance Bundles

To celebrate the partnership, Therabody is launching two national commercials featuring Allen both behind the scenes and on the field, with voiceover work from his longtime coach, Jordan Palmer. These spots, injecting humor and authenticity, showcase how high-tech recovery translates to explosive performance under pressure.

From September 7 to November 22, fans can also purchase two U.S.-exclusive Josh Allen Performance Bundles, each featuring the tools Allen trusts most:

• Theragun PRO Plus + Cold Attachment: $689.99 (MSRP $749.98)

• Theragun Prime Plus + Cold Attachment: $469.99 (MSRP $529.98)

Recovery for Champions and Everyone

Whether you’re an aspiring athlete, committed lifter, or weekend warrior, Allen’s partnership with Therabody puts the latest science-backed recovery directly in your hands—and signals a new era where athlete insight drives wellness innovation for all.

For more on the campaign, the bundles, and expert-backed recovery routines, visit therabody.com/pages/josh-allen.