Tony the Tiger and Tony Hawk Join Forces as Gaming Collabs Hit $93B

Tony the Tiger and Tony Hawk reunite in 2025 for a bold new collaboration that blends skateboarding, gaming, and nostalgia into one epic celebration.

The world’s most iconic tiger and the skateboarding legend are back together to celebrate more than three decades of friendship, fun, and inspiration. Tony the Tiger and Tony Hawk, whose legendary partnership began in the ’90s with Hawk serving as Tony’s stunt double, are reuniting for a new adventure that’s set to thrill fans both young and old.

From Stunt Doubles to Skatepark Legends

Their friendship has always been about more than just cereal and skateboards; it’s about courage, confidence, and motivating youth to get active. As Tony Hawk himself puts it:

“I’ve been a fan of Tony the Tiger since I was a kid. It’s been an incredible journey, from originally doing stunts for Tony to reuniting over 30 years later, and I’m honored to still be associated with the most iconic Tiger in the world.”

Now, the duo is taking their energy to both the physical and digital skatepark, with the launch of Tony Hawk’s Pro Skater 3+4 and a live appearance at the Vert Alert Legends Demo and skateboarding competition.

Shredding the Digital Ramps

In the all-new Tony Hawk’s Pro Skater 3+4 video game, players can suit up in tiger-themed gear and accessories, channeling Tony the Tiger’s signature style as they take on virtual ramps. The game is now available for pre-order and promises an epic ride for skateboarding fans everywhere.

Limited-Edition Surprises for Fans

To make this reunion even sweeter, five lucky fans will score limited-edition skateboards, and exclusive Tony x Tony cereal packs will be released. These packs feature autographed items from Tony Hawk and, of course, the timeless taste of Kellogg’s Frosted Flakes.

The Ultimate Skateboarding Event

The celebration reaches its peak at the two-day Vert Alert event at the University of Utah, a global gathering of skateboarding talent that’s free and open to the public. Both Tonys will be on hand to hype up the crowd and competitors, proving that every skater fueled by confidence is a gr-r-reat one.

As Ryan Versfeld, Brand Marketing Director at WK Kellogg Co, shares:

“We’ve been waiting for the perfect moment to bring these two Tonys back together, and it couldn’t be better timed. We’re excited to support Tony Hawk with these unique experiences for the next generation to encourage them to do what they love!”

Get Involved

Pre-order Tony Hawk’s Pro Skater 3+4 and stay connected with updates and exclusive behind-the-scenes content by following @kelloggsfrostedflakes on Instagram.

This isn’t just a reunion, it’s a celebration of friendship, courage, and the thrill of doing what you love. Whether you’re a lifelong fan or new to the world of Tony and Tony, now’s your chance to join the ride. Grab your board (or your spoon), and get ready for a gr-r-reat adventure!