How BOSS Inside The Zone Turns Focus into a New Tennis and Training Collection
BOSS has introduced a new tennis and training capsule under the theme The Zone, built around the idea…
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Ralph Lauren Returns to Australian Open as Official Outfitter with a Message of Unity
Ralph Lauren is back on court at the Australian Open as Official Outfitter, dressing all on‑court staff from…
Lacoste x Courchevel turn a Luxury Ski resort into a Padel Destination
Lacoste has opened two high-altitude padel courts in Courchevel 1850, extending its racket-sport footprint from tennis into one…
Nike Brings Back The Opening in 2026 to Spotlight the Next Wave of NFL Talent
Nike is bringing back The Opening in 2026, reviving one of the most influential stages in U.S. high…
Reebok launches FloatZig Tread and Double on January 21st, 2026
Reebok is doubling down on performance innovation with the expansion of its FloatZig running franchise, unveiling the FloatZig…
Lacoste Debuts Year Round Alpine Padel on the Peaks of Courchevel in 2026
Lacoste is taking padel to new heights in Courchevel, debuting two new courts in the heart of the…
Authentic Brands Group Names Blue Sage Accessories Official Wetsuit Partner For Iconic Surf Labels
Authentic Brands Group is deepening its surf and outdoor footprint with a multi-brand expansion. It is expanding its…
Lighter & Sleeker New Cole Haan GrandPrø Tennis 2.0 Steps Up the Game
COLE HAAN is closing out 2025 by rebooting one of its most important sneakers, unveiling GrandPrø Tennis 2.0…
ANTA Group Extends Major Refugee UNHCR Program For Another 3 Years
ANTA Group is turning its three-year refugee commitment into a long-term play, keeping displaced children in Africa learning…
On to Bring Swiss-born Performance Story to the 2026 ICR Conference
On is stepping onto the 2026 investor stage with a scheduled fireside chat at the ICR Conference, giving…
The Anti Traction Outsole and the High Stakes Humor of UFC 324
Under Armour has leaned into fight-week humour with Paddy “The Baddy” Pimblett. They unveiled a spoof boxing boot…
From Stripes to Speed Nine adidas Shoes That Defined Decades
From the first Three-Stripes training models to marathon-tested speed machines, adidas has used footwear to tell its whole brand story. Each decade…
Shai Gilgeous-Alexander’s Shai 001 Clean Slate Steps Out As Limited Drop This January
Multi-hyphenate NBA guard Shai Gilgeous-Alexander is introducing SHAI 001: CLEAN SLATE, a debut footwear drop positioned as a…
Phoenix And Rising Colorways Anchor Devin Booker’s Nike Book 2 January 2026 Launch
Nike is writing the next chapter of Devin Booker’s signature story with the Book 2 collection. This collection…
Jordan Brand Unveils the Luka 5 for the Art of the Slow Step
Jordan Brand is setting up hoopers for serious shift moves with the new Luka 5, a performance-driven silhouette…
Kith Reaches New Altitudes With First-Ever Pro Grade Ski And Snowboard Gear
Kith and Columbia Sportswear are closing out 2025 with a high-performance alpine drop. This pushes their long-running partnership…
Under Armour debuts No Weigh Duffle Backpack
Under Armour is reimagining the everyday gym bag with the launch of the No Weigh Duffle Backpack, a…
Asics invests $25 million in its first US research hub with the University of Michigan
ASICS has chosen Ann Arbor as the home of its first U.S. research hub, deepening its commitment to…
Ancient Hieroglyphs Meet Modern Speed In The New Adidas F50 Salah Signature Boot At AFCON 2025
Adidas has introduced the new F50 Salah as the latest chapter in its speed-focused boot franchise, created with…
Nike Unveils the ACG Zegama Built for Ultra Distance Trail Running and Extreme Terrain
Nike has introduced the ACG Zegama, a next-generation trail running shoe engineered for ultramarathon distances and extreme terrain,…
Giant Group USA Relocates Headquarters to Boulder to Strengthen Cycling Industry Presence
Giant Group USA has announced that it will relocate its U.S. headquarters from Newbury Park, California, to Boulder,…
Harden Vol 10 Marks a Decade of adidas × Harden Innovation
The Harden Vol 10 deserves a story that’s as clear and sharp as Harden’s stepback. Ten Years of…
Adidas Doubles Down on German Basketball
Adidas doubles down on German basketball with a major new long-term partnership with the German Basketball Federation (DBB),…
PB5 Cosmic Turns Pickleball Sneakers Into An All-Day Lifestyle Shoe
PB5star is stepping into the spotlight with the launch of the PB5 Cosmic, a lifestyle-meets-performance court shoe built…