Jewelry goes beyond style with a new collaboration that sets the standard for empowerment and celebrates the influence of women in sports and culture.
Celebrating Unapologetic Brilliance and Authorship
Jewelry is more than an accessory with the launch of The Line Up Collection by Zales and TOGETHXR. Built by and for women in sport and beyond, the limited-edition capsule fuses legacy, confidence, and powerful storytelling, highlighting women’s achievements both on and off the field.
Flau’jae Johnson Leads With Voice and Vision
Athlete, rapper, and cultural force Flau’jae Johnson headlines the campaign, embodying what it means to own your story in every space you enter. Her dynamic energy as both a champion on the court and in the recording studio inspired this collection’s blend of boldness and authenticity.
Flau’jae Johnson said: “Sports have opened doors that let me grow not just as an athlete, but as an artist. Music and basketball are ways I share my voice, and jewelry lets me express the parts of me that words can’t. Partnering with Zales and TOGETHXR—brands that celebrate women owning it—has been incredibly rewarding, and I love sharing these pieces as another way to show up authentically, on the court, in the studio, or anywhere life takes me.”
A Partnership Rooted in Culture and Confidence
TOGETHXR’s mission to uplift women’s sports, voices, and cultural narratives aligns perfectly with Zales’ reimagined Own It platform, which empowers women to take up space and shine daily.
Lauren Tolila, TOGETHXR Head of Brand Partnerships, said: “TOGETHXR is proud to partner with Zales – a brand that shares our belief in the power of confidence, individuality, and authentic self-expression. Women’s sports drive culture forward. And as TOGETHXR continues to amplify underrepresented voices, this partnership celebrates multi-hyphenates, while providing a visual extension of what we all know to be true – Everyone Watches Women’s Sports.”
Kecia Caffie, President of Zales, said: “At Zales, we’re redefining what jewelry can mean in someone’s life—it’s no longer about saving something for ‘someday.’ Our customers are owning their stories every day. Partnering with TOGETHXR and Flau’jae lets us honor a generation of women who are breaking molds, rewriting rules, and authentically owning who they are.”
The Line Up: Pieces That Make a Statement
The Line Up Collection features three exclusive, movement-friendly statement pieces crafted in sterling silver plated in 14K yellow gold with certified lab-grown diamonds:
- TOGETHXR Signet Ring ($99.98): Modern power, bold logo detail, pavé accent.
- TOGETHXR Charm Bracelet ($199.98): Paperclip chain, statement charm, made to layer.
- TOGETHXR Tagline Necklace ($249.98): Round pendant, ambition motif, honoring those rewriting the rules.
Bringing the Collection to Life
For the 2025 US Open, Zales hosted a suite experience with Flau’jae and top female tennis players, marking new territory as an official player sponsor and extending the campaign’s reach onto the courts.
The Line Up debuts September 10 exclusively at Zales.com and TOGETHXR.com. Every purchase is a celebration of your wins, your moments, and your place in the spotlight.
The Line Up isn’t just jewelry—it’s fearless self-expression for a new era of women’s sport and culture, crafted to shine with you every day.
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