adidas adiZero Goukana Sneaker Launches in Bold Yellow Colorway

adidas Originals proudly introduces the all-new adiZero Goukana (pronounced “GOH-kah-nah”), a bold sneaker drop that marks a new direction for the celebrated adiZero franchise. With roots tracing back to the legendary Adios Neftenga, first prototyped in 2008, the Goukana seamlessly mixes adidas’ marathon-winning heritage with today’s streetwear energy.

Drawing direct inspiration from both Adios Neftenga, recently revived via a Wales Bonner collaboration in 2024, and the dynamic world of car racing culture, Goukana’s vibrant yellow colorway and lenticular striping connect performance legacy to modern street style.

A Name Embedded in Japanese Craft and Heritage

The name “Goukana” means “luxurious and plush” in Japanese, honoring both the roots of the adiZero line and its legendary designer, Toshiaki Omori, whose vision shaped the very first adidas adiZero runner. The Goukana’s premium suede build and meticulous craftsmanship reflect that tradition.

Street Aesthetic Built on Athlete-Proven Tech

It might look built for casual style, but the Goukana is stacked with technical DNA. Inside is adidas’ Lightstrike cushioning, the same ultra-responsive tech used in championship marathon models and elite basketball favorites like the adidas Harden Vol 7.

This crossover appeal has already caught the eye of NBA’s Jalen Green and NFL’s Travis Hunter, who’ve been seen sporting the Goukana off the clock. Engineered for Today’s Fits

The Goukana is defined by a chunky, bulbous sole, designed to pair naturally with current baggier silhouettes in street fashion. It’s upper fuses premium suede, mesh, and reflective silver accents, giving texture and visual punch.

The bold yellow colorway references both the original Neftenga prototype and the energy of motorsport, all woven into a look fit for both sneaker fans and performance aficionados.

Designed with Los Angeles Culture and Community

The creative lead for the Goukana is adidas’ Los Angeles-based design team, who cite the city’s diverse culture and dynamic energy as influences.

The supporting campaign highlights partnerships with authentic LA-rooted collectives:

• Motoring While Black – a creative outlet and motoring community for enthusiasts of color, founded by Rashod Bacon.

• Fabrica de Rosas – an inclusive cycling space for Black and brown riders, created by Jaime Rosas.

When and Where to Buy

The adiZero Goukana arrives August 1. Find it via:

• adidas.com

• adidas flagship stores worldwide

Why It Matters: Heritage Meets Modernity

With the Goukana, adidas Originals continues to redefine what performance means in lifestyle. By blending world-class marathon tech, luxury materials, and community storytelling, adidas is writing a new chapter in street sneaker history, one that covers both past innovations and present-day energy.

The adiZero Goukana stands as a true bridge: between Japanese craftsmanship and LA creativity; elite performance and street style; retro running roots and the future of urban fashion.