Jameson Irish Whiskey Unveils The Unofficial Whiskey for Football Fans Campaign

Jameson Irish Whiskey is raising the bar for football fans everywhere as it takes center stage with the first professional American football game in Dublin, a moment years in the making for Irish sports and spirits culture. With September 28 fast approaching, Jameson not only celebrates the clash between the Minnesota Vikings and Pittsburgh Steelers at Croke Park but also declares itself the “Unofficial Whiskey for Football Fans”, unveiling campaigns and activations to honor the fan spirit that truly defines the sport.

The Jameson’s New Rally Cry

With its bold Unofficial Whiskey for Football Fans platform, Jameson salutes all those who turn game days into legendary gatherings. Created in partnership with Ogilvy, the campaign launches a season-long celebration for fans, culminating in Dublin hosting the NFL regular-season matchup for the first time in history.

Fan Experiences: U.S. X Ireland Connection

Jameson is marking the historic weekend by:

• Hosting immersive viewing parties in both Minneapolis and Dublin, including events at the Jameson Bow Street Distillery.

• Rewarding the first 100 visitors in American football gear at Bow Street (September 27–28) with exclusive football merch.

• Partnering with Complex to drop a first-ever, limited-edition, football-inspired capsule collection while delivering tailgate events in New York and later Los Angeles.

And in an industry first, Jameson will feature in a live ESPN SportsCenter commercial during the event, toasting the vibrant Irish and American communities uniting in Dublin.

Special Release: The Jameson Football Flask

To cement its unifying message, Jameson unveils the Jameson Football Flask, a regulation-sized, leather-wrapped flask capable of holding a 750mL bottle of Jameson. This collectible, displayed on a walnut stand, is both a conversation piece and a symbol of football culture, retailing for $109.99 via ReserveBar while supplies last. Fans can sign up for release alerts directly on Jameson’s product page.

Toasting the Game—From Tailgate to TV

With fan passion at its core, Jameson’s campaign lives out loud at every level:

• Complex hosts tailgating experiences with exclusive cocktails and gear.

• Jameson Greenzones at Bow Street greet fans with promotions, contests, and Irish hospitality.

• Premium stadium bars at Croke Park feature Jameson serves and exclusive cocktails on game day.

The Brand’s Message: “Stand Shoulder to Shoulder with Fans”

“Jameson has always stood shoulder to shoulder with the fans, and that’s why we are excited to declare ourselves the ‘Unofficial Whiskey for Football Fans’ this season and to finally celebrate American football in Dublin,” said Valeria Catterini, Senior Brand Director, Jameson at Pernod Ricard USA. “After two years, we can’t wait for fans to experience Irish hospitality firsthand as we toast to the game that the fans helped make happen”.

How to Join the Celebration

Fans 21+ can RSVP for Minneapolis events at JamesonWhiskey.com, get event updates and merchandising info at Jameson’s Football Flask page, and catch the latest from team partners.

• @jamesonus on Instagram

• NFL DUBLIN 2025 news

• Jameson’s official site

For select U.S. fans, Uber Eats offers 15% off Jameson every Sunday; legal restrictions apply. Always taste responsibly.