Anta Prepares to Open Its First US Store in Beverly Hills as North American Expansion Accelerates

Anta is once again preparing to take a major step toward strengthening its international presence, announcing that its first U.S. retail store will open “soon” in Beverly Hills, California. The location, planned for 330 North Beverly Drive, places the Chinese sportswear giant directly in one of the most influential luxury and lifestyle shopping districts in the country. This marks a significant milestone in Anta’s long-term strategy to accelerate its brand visibility and growth across North America.

A Renewed Push Into the U.S. Market

Earlier this year, Anta shared its intention to establish its first U.S. storefront, signaling its ambitions to compete more aggressively with global sportswear leaders. The newest announcement reaffirms that commitment and suggests that the brand has completed, or is close to completing, the necessary groundwork to transition from planning to execution. Although Anta has not provided a specific opening date, the confirmation that the Beverly Hills location is moving forward indicates that the company is entering a critical phase of its international expansion.

Why Beverly Hills Matters

Choosing Beverly Hills as the debut U.S. location is a strategic move that carries symbolic and commercial significance. Beverly Hills is synonymous with premium retail, celebrity influence, and global tourism. By planting its flag in such a high-profile area, Anta positions itself alongside premium athletic and lifestyle brands that target affluent, trend-focused consumers.

This location also exposes the brand to continuous foot traffic from international visitorsmany of whom already recognize Anta’s presence in the Asian market. Opening in Beverly Hills therefore gives Anta a platform to introduce its product story, brand philosophy, and athlete partnerships to a wider American audience.

Strengthening Brand Identity Through Athlete Endorsements,

Anta’s recent momentum in North America has been fueled in part by its headline-making signings of NBA stars Kyrie Irving and Klay Thompson. These partnerships have elevated Anta’s credibility in the basketball and performance footwear categories, allowing the brand to connect with U.S. consumers through athletes they already know and admire.

Irving and Thompson, both major figures in global basketball culture, bring visibility, authenticity, and competitive relevance to Anta’s product lineup. Their signature shoe lines have already garnered attention online, especially among younger athletes seeking alternatives to the traditional big-brand offerings. As a result, Anta has found a foothold in the American basketball conversation despite not yet having a substantial retail presence in the country.

The upcoming Beverly Hills store will give Anta a physical stage to showcase these high-profile products, allowing consumers to experience the footwear and apparel firsthand. This physical touchpoint is expected to strengthen Anta’s brand identity, reinforce its storytelling, and broaden the reach of its athlete-driven performance portfolio.

A Step Toward Broader North American Expansion

Although the Beverly Hills store is only the first step, it represents a meaningful advancement in Anta’s strategy to globalize its business. The brand has made no secret of its desire to grow in North America, and the store’s opening will likely serve as a testing ground for consumer response, merchandising strategies, and brand positioning in the U.S. market.

If consumer engagement is strong, Anta could use the Beverly Hills location as a launchpad for future expansions, whether additional flagship locations, regional storefronts, or broader wholesale partnerships. The company’s recent moves suggest that it views North America not merely as a market to enter, but as a region in which it intends to become a mainstream competitor.

Anta’s Global Evolution

Beyond this single store, Anta’s push into the U.S. aligns with a larger pattern of international growth. Over the past decade, the brand has invested heavily in research and development, cutting-edge manufacturing, athlete endorsements, and acquisitions. These efforts have strengthened Anta’s global reputation as a performance-driven company capable of competing with long-established names in the athletic industry.

Entering Beverly Hills allows Anta to reintroduce itself to a new consumer base, one that values innovation, design, and athlete-backed performance. Additionally, the store will likely function as a brand experience center, where Anta can communicate its technology stories, heritage, and commitment to performance in a curated, immersive environment.

A Milestone Moment for Anta

While the store has yet to open, its confirmation signals a defining moment in Anta’s evolution. The Beverly Hills debut will not only mark the company’s first physical footprint in the U.S., but it will also serve as a statement of its confidence, ambition, and readiness to compete in one of the world’s most challenging and influential markets.

As Anta continues to expand its athlete roster and grow its presence across global sports culture, its entrance into Beverly Hills represents the beginning of a new chapter, one that could reshape how American consumers view the brand and its long-term place within the athletic footwear and apparel industry.