ANTA Sports Strengthens Global Reach with Jack Wolfskin Acquisition

In a move that’s set to shake up the outdoor apparel and footwear industry, Topgolf Callaway Brands Corp. (NYSE: MODG) has announced the sale of its Jack Wolfskin brand to Chinese sportswear giant ANTA Sports. The deal, valued at a base price of $290 million in cash, is expected to close by late Q2 or early Q3 of 2025, pending regulatory approvals and other customary conditions.

This strategic decision marks a pivotal moment for both companies. For Topgolf Callaway, the sale allows the company to sharpen its focus on its core business while enhancing its financial flexibility. “This sale will allow us to increase our focus and optimize our resources on our core business,” said Chip Brewer, President and CEO of Topgolf Callaway Brands. “Importantly, the proceeds will further enhance our balance sheet and liquidity, reinforcing our financial flexibility ahead of our planned separation of Topgolf from our core operations.”

Brewer also expressed confidence in ANTA Sports’ ability to uphold the legacy of Jack Wolfskin, a brand synonymous with high-quality outdoor gear. “We believe ANTA Sports will be a good steward of the iconic Jack Wolfskin brand,” he added, thanking Jack Wolfskin employees for their dedication in preparing the business for this next chapter. For ANTA Sports, one of the world’s largest sportswear companies, this acquisition represents an exciting opportunity to expand its presence in the outdoor market. Known for its multi-brand strategy that includes Fila China and Salomon, ANTA has been aggressively pursuing global growth.

“This acquisition is a milestone in our globalization strategy,” said Ding Shizhong, chairman of ANTA Group. “Jack Wolfskin’s advanced material technologies and strong brand reputation align perfectly with ANTA’s vision to meet growing consumer demand for specialized outdoor products.” ANTA plans to leverage its robust supply chain capabilities and existing expertise in sportswear to elevate Jack Wolfskin’s global presence further. The brand’s reputation for sustainability and innovation is expected to complement ANTA’s portfolio while positioning it as a key player in the premium outdoor segment.