Atlanta Hawks Partner With Paze as Official Jersey Patch and Digital Wallet

The Atlanta Hawks and Early Warning Services have launched a multi-year partnership naming Paze, the digital online checkout solution, as the Official Jersey Patch Partner for the Hawks beginning with the 2025 NBA season. Developed by Early Warning Services and supported by participating banks and credit unions, Paze will now appear as the signature brand on all Hawks jerseys and become the team’s Official Online Checkout Partner and Digital Wallet for both the Hawks and State Farm Arena.

What Is Paze and Why Atlanta?

Paze enables seamless online shopping by allowing consumers to use their preferred credit and debit cards while keeping their card numbers secure via tokenization. More than 150 million cards have already been enrolled, with the number expected to grow rapidly as usage expands. Atlanta’s reputation as “Transaction Alley”, a global fintech hub with more than 245 companies, including Global Payments, the Hawks’ own Official Commerce Technology Provider, makes the city a fitting launchpad for this innovative partnership.

Vision and Community Commitment

“Partnering with the Atlanta Hawks is a natural fit for us,” said Serge Elkiner, General Manager at Paze. “Atlanta is not only home to one of the NBA’s most dynamic franchises, but also a hub for payment innovation. With Paze branding on the Hawks’ jersey, we’re showcasing the same energy fans see on the court in the online checkout experience—speed, teamwork, and innovation.”

The Hawks and Paze will also collaborate to educate local fans, business owners, and entrepreneurs on the importance of secure digital transactions, providing practical guidance on financial safety and technology best practices.

Brand Activation and High Visibility

Paze branding will be carried throughout various high-impact touchpoints:

• Jersey Patch: Paze branding appears on all on-court Hawks jerseys throughout the multi-year partnership.

• Arena Exposure: Dynamic digital signage inside and outside State Farm Arena and on the press conference backdrop alongside the Hawks’ primary logo.

• Community Engagement: Enhanced presence at TV, radio, and social activations as well as across Hawks media.

• Game Experience: On November 8, 2025, Paze will be the Presenting Partner for the Hawks vs. Los Angeles Lakers game, with in-arena activations, special branding, and digital features designed to connect directly with fans.

“Hawks Elite” Presented by Paze

The collaboration also introduces “Hawks Elite,” presented by Paze, a special network exclusively for Atlanta Hawks Business Members, connecting business members, corporate partners, and prospects through curated events, natural introductions, and shared experiences. This is designed to strengthen the city’s business ecosystem, foster new partnerships, and reinforce Atlanta’s role as a global fintech leader.

Quotes from Key Executives

Andrew Saltzman, Atlanta Hawks and State Farm Arena Chief Commercial Officer and President of Business Enterprise, said:

“Paze checkout has quickly become an emerging solution in the financial technology industry. Its core values are rooted in innovation and providing a first-class checkout experience offering added security for all users. With those shared values, we are proud to have the Paze branding woven into the fabric of the Atlanta Hawks uniforms and throughout our community.”

Learn More and Get Involved

Fans and partners can learn more about the patch partnership, Hawks business programs, and how to activate their credit and debit cards in the Paze wallet by visiting hawks.com/Paze and paze.com