BEEUP and Inter Miami CF Academy Launch 2025 Youth Sports Partnership Backed by David Beckham

BEEUP teams up with Inter Miami CF Academy to support youth athletes combining healthy snacks mentorship and community events.

Co-founded by international football icon David Beckham and lifestyle entrepreneur Shaun Neff, BEEUP will support the Academy by sponsoring matches, tournaments, and team-building events throughout the year, aiming to inspire the next generation of athletes with great taste and wellness.

BEEUP Taps Rising Soccer Stars to Celebrate Community

In an inspiring move to bridge nutrition and youth sport, the partnership also introduces Inter Miami CF First Team midfielder and Academy alum Benjamin Cremaschi as the latest BEEUP brand ambassador. At just 20, Cremaschi is a standout story—South Florida-born, Argentine-American, and proud marker in the Inter Miami pipeline. His rapid progression saw him become the first homegrown player to climb from MLS NEXT to make his senior debut and even represent the US Men’s National Team. Having captured the Golden Ball as best player during his youth career, Cremaschi symbolically represents not just the Academy’s values but BEEUP’s mission to empower active, passionate kids.

To kick off the partnership, BEEUP held a VIP experience at the Inter Miami CF Academy, bringing together South Florida moms, their kids, and special guests for a hands-on celebration. Soccer pro and BEEUP ambassador Sydney Leroux joined the event, alongside creators Salomé Andrea and Jessi Malay. The activation at Inter Miami’s Florida Blue Training Center engaged kids with Academy players, demonstrating the blend of fun, fitness, and skill-building that BEEUP and the club champion.

Founders Share Their Commitment to Youth Wellness

David Beckham, Co-Founder of BEEUP, said, “When I speak to young people about playing soccer, I always say that the two most important things are to work hard and have fun – and that is what BEEUP is all about. I am excited to see Inter Miami CF and BEEUP come together in this new partnership for the Academy.”

Shaun Neff, Co-Founder of BEEUP, added, “We’re building something special with BEEUP, and this partnership represents the spirit and commitment to active lifestyle for kids at the heart of our brand. This is just the beginning, and we’re so excited to have such an incredible group to partner with.”

More Than a Snack: Building a Future for Young Athletes

BEEUP is available nationwide at Target and Target.com as well as directly on the BEEUP website. The brand’s journey is about more than healthy eating—it’s about role models, community, and giving kids opportunities to connect with mentors and each other.

Throughout the season, BEEUP and Inter Miami CF Academy will continue sharing partnership highlights and community engagement on Instagram @beeupsnacks and other social channels.

This partnership between BEEUP, Beckham, and Inter Miami CF Academy sets a new bar for how youth sports, healthy snacks, and inspirational mentorship can work together to build confidence and community—fueling both game-day performance and everyday lives.