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Song for the Mute Steps into Performance Running with “The First Breath” SS26 Drop with Adidas
Adidas and Sydney based label Song for the Mute have launched “The First Breath,” marking the first time…
Mary Fowler Signs a Reported $10 Million Five-Year Adidas Deal After a Bidding War With Nike and New Balance
Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with Adidas,…
Adidas Originals Launches Its FIFA World Cup 2026 Lifestyle Campaign
Adidas Originals has launched its Spring/Summer 2026 campaign on April 2. The new football lifestyle collection is built…
Onitsuka Tiger x Versace Releases the TAI-CHI Sakura in Eight Models
Onitsuka Tiger and Versace released the TAI-CHI Sakura on April 2. This is a collaborative sneaker first shown…
Adidas Is Reportedly Set to Pay €27 Million a Year to Add Red Bull to Its F1 Team Roster
Adidas is in advanced discussions to add Oracle Red Bull Racing to its Formula 1 portfolio. A reported…
Adidas Went Big In Beijing With This Three Stripes Samba Activation
Adidas staged a large scale pop up installation for the Samba in Beijing’s Sanlitun district. They turned one…
Adidas Unveils Its Elite NFL Rookie Class and Debuts a Game Changing Innovation Lab
Adidas has unveiled its 2026 NFL Rookie Class, a group of 14 top prospects headlined by projected No.…
Reebok Launches COMM. ONE to Signal a Full Basketball Identity Reset in 2026
Reebok’s COMM. ONE (Communication One) campaign is positioned as a basketball renaissance and the first full expression of…
adidas Y3 and Mercedes AMG PETRONAS F1 Team Unite for a ‘Wolf’ Collection
Y3, the adidas imprint co created with Yohji Yamamoto, has launched its first ever Formula 1 capsule in…
The Most Iconic Kit in LFC History Returns as Adidas Launches the Bringback Collection
Adidas and Liverpool FC have launched the adidas x Liverpool FC Bringback range as a 1:1 reissue of…
The Fear Of God Athletics III Basketball Is The Last Shoe From A 5 Year adidas Collaboration
Fear of God and adidas have released the Fear of God Athletics III Basketball in Wonder Alumina. This…
Adidas Takes Sole Retriever to Federal Court Over Alleged Extortion and Leaked Designs
Adidas filed a federal lawsuit on March 12, 2026, in the U.S. District Court for the District of…
adidas Originals Drops A Viral Satin Polka Dot Tracksuit In 3 Nostalgic Colors
adidas Originals is leaning into playful nostalgia with a new Satin Polka Dots tracksuit set, bringing a glossy,…
Adidas x Fear of God Athletics Basketball 2’s Unreleased Jerry Lorenzo’s Vision
Fear of God founder Jerry Lorenzo is giving fans a rare look behind the curtain, revealing unreleased samples…
Adidas Originals Taps Samuel L. Jackson and a Star Studded Cast for Superstar Relaunch
adidas Originals is opening a new chapter for the Superstar, framing the shell toe as The Original Icon…
Adidas Brings Its 3D Printed Cushioning to Everyday Wear With Climacool Laced
adidas’ latest CLIMACOOL LACED drop pushes its 3D printed cushioning story into a wider, post game comfort lane.…
Adidas TERREX Collabs With Skate Icon Mark Gonzales on a GORE-TEX Hiking Shoe
adidas TERREX has collaborated with skate legend Mark Gonzales on the SHMOOFOIL x TERREX capsule, a hike ready…
Zalando Brings Pre Owned Kidswear to 14 European Countries as Resale Market Grows
Zalando is extending its pre owned fashion offer to kids’ wear. It is launching quality checked second hand…
Inter Miami and Adidas Unveil ‘Presagio Blackout’ Away Kit For 2026 MLS Season
Adidas and Inter Miami CF have unveiled the Presagio away kit for the 2026 and 2027 MLS seasons,…
Nike adidas and Kappa Used the Winter Olympics to Stress Test Decades of Textile IP
Nike, adidas, and Kappa used the Milan Cortina 2026 Winter Olympics as a live laboratory for decades of…
Adidas Originals Taps Kendall Jenner and Jennie to Lead Its Superstar Campaign
Adidas Originals is using the Superstar’s Spring 2026 campaign to put the classic shell toe back at the…
Global Sports Apparel Market Is Set to Grow From $243 Billion in 2025 to Nearly $384 Billion by 2032
The global sports apparel market is on track to grow from $243.80 billion in 2025 to nearly $383.88…
The Top 10 Recovery Footwear Brands Right Now
Recovery footwear has moved from post workout afterthought to a strategic growth category across performance and lifestyle retail.…
The Top 10 Marathon Shoes
Marathon season remains one of performance retail’s most reliable revenue drivers, with demand shifting toward carbon plated innovation…