Brooks builds on strong demand in running and active lifestyles with continued robust international sales and market share expansion.
Brooks, the internationally known running shoe and apparel brand, has just revealed double-digit global revenue growth for a second straight quarter—a rare feat in today’s competitive and unpredictable market. The result underscores Brooks’ enduring appeal among both dedicated runners and fitness-conscious consumers, positioning the company as one of the most consistent performers in athletic footwear for 2025.
Momentum From Runners, Walkers, and Everyday Athletes
Brooks’ ongoing surge in sales isn’t by chance. Industry analysts point to the brand’s unique ability to connect with a wide spectrum of athletes—from marathoners and serious runners, to walkers, new exercisers, and everyday people who simply prioritize comfort, performance, and style. This broad appeal is powered by Brooks’ trusted product lines—flagship models like the Ghost, Glycerin, Adrenaline, and Levitate—each engineered to combine plush cushioning, support, and a dialed-in fit.
The brand’s investments in research and development have paid off, with new innovations attracting fresh customers while long-standing fans continue to return for the dependability Brooks is known for.
International Expansion and E-Commerce Strength
Global growth is a story not only of retail but also of omnichannel savvy. Brooks has amplified its digital presence in 2024 and 2025, integrating seamless e-commerce experiences across borders and supporting expanded distribution in Europe, Asia-Pacific, and Latin America. International sales—particularly in markets where running participation is growing—continue to outperform expectations, with localized campaigns and products adapted to varying customer needs.
Athlete and Community Engagement
Brooks has remained committed to building strong ties to the running community, sponsoring events, elite athletes, and local clubs around the world. The “Run Happy” ethos, a trademark of Brooks’ brand culture, has fostered a loyal base by championing inclusivity and personal achievement, regardless of speed or experience.
Its partnerships with running shops, coaches, and healthcare professionals have further reinforced Brooks as a brand willing to go the extra mile for both performance and injury prevention—giving it additional credibility among serious athletes.
Leadership Perspective: Growth With Purpose
This latest streak of double-digit growth demonstrates not just operational success, but a visionary leadership approach. By prioritizing both technical innovation and genuine runner support, Brooks sets itself apart from rivals who often chase trends or rapid expansion without anchoring growth in community.
Brooks’ leaders see this moment as an opportunity to push forward into new product categories and regions—always with the goal of helping more people get moving, stay healthy, and truly enjoy their sport.
Looking Ahead
With two consecutive quarters of outstanding global revenue growth, Brooks enters the second half of 2025 with momentum, resilience, and an ever-expanding roster of fans. Runners and athletes worldwide can expect the brand to keep leading with smart innovations and a commitment to “Run Happy”—proving that dedication, purpose, and performance make a winning formula year after year.
For more on Brooks’ latest products, events, and community programs, visit the brand’s official site and social media channels.
Author Profile
- Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.
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