Marquee Brands Acquires Stance to Expand Global Lifestyle Essentials
Marquee Brands has officially added Stance, the California-born lifestyle and performance sock powerhouse, to its fast-growing global portfolio.…
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Business
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Portwest Acquires Grupo Kondor to Expand Safety Footwear Leadership in Latin America
Portwest, a global force in workwear, safety footwear, and PPE, has taken a major step in its international…
FIGS to Outfit Team USA Medical Team for 2026 Winter Olympics
Healthcare meets high performance as FIGS gears up to outfit Team USA’s medical professionals at Milano Cortina 2026.…
adidas Unveils Bold Team Kits for Milano Cortina 2026 Winter Games
Unveiling a new era of performance and identity for the world stage begins now. A Standout Collection for…
Bank of America and Sir David Beckham Unite to Grow “Sports with Us”
Sport becomes a global engine for connection, opportunity, and impact. A Landmark Partnership at the Intersection of Sport…
Metro Brands Unveils MetroActiv, India’s Next Gen Sport Retail Experience
MetroActiv is designed to spark India’s passion for movement and connect communities with world-class sportswear. Redefining Athletic Retail…
PUMA Shifts ULAC Partnership to Exclusive Licensing Agreement to Streamline North American Operations
PUMA, the global sportswear powerhouse, has officially transitioned its long-standing relationship with United Legwear Company LLC (ULAC) from…
Salomon Sweeps TsaiGu Trail 2025, Strengthens Decade-Long Athlete Development in China
Salomon, the global powerhouse in trail running, has reaffirmed its leadership in China with a commanding sweep at…
Saucony Renews Multi-Year Partnership With Marathon Star Julia Paternain After World Athletics Bronze
Saucony, a global leader in performance running and lifestyle footwear, has officially renewed its multi-year partnership with marathon…
How to Prepare for a Winter Resort Vacation: A Comprehensive Planning Guide
Winter resort vacations create the perfect way to enjoy the snow, cozy lodges, and the slopes. If you’re…
Fernando Tatis Jr Signature Series by Bruce Bolt Delivers Elite Performance and Dominican Inspired Design
BRUCE BOLT, the family-owned performance brand from Austin, has officially unveiled the Fernando Tatis Jr Signature Series, a…
Academy Sports + Outdoors Expands With 24 New Stores Across the U.S. in 2025
Academy Sports + Outdoors has wrapped up a milestone year by opening five new stores in Q4 2025,…
On Opens First Riyadh Store in Kingdom Center, Marking Major GCC Expansion Under Vision 2030
Swiss premium performance brand On is celebrating a significant milestone in its international growth journey. The occasion is…
ShipSticks Partners With Five Iron Golf to Enhance Club Shipping Convenience for Golfers Nationwide
ShipSticks, the global leader in golf club and luggage shipping, has officially announced a groundbreaking partnership with Five…
Bluestar Alliance Completes Dickies Acquisition Signaling Major Brand Expansion
Bluestar Alliance pushes further into streetwear and youth luxury with its acquisition of Dickies thus marking a turning…
Candace Parker Joins PAC as Board Co-Chair, Advancing Athlete Representation and Post-Career Support
The Pro Athlete Community (PAC), the first members-only network dedicated entirely to supporting professional athletes as they navigate…
NikeSKIMS Drop 2 Debuts With New Layers, Silhouettes, and Winter-Ready Performance Wear
NikeSKIMS is officially back with Drop 2, elevating its innovative system of dress. It continues to redefine the…
Cristiano Ronaldo-Backed FOOTLAB to Open First U.S. Location in Orange County With AI-Powered Soccer Technology
Since its launch in Portugal in 2018, FOOTLAB has been widely recognized for merging physical soccer training with…
Patrick Mahomes & adidas Introduce New Team Mahomes Class and “Too Cold” Texas Tech Uniform
Adidas and three-time Super Bowl champion Patrick Mahomes have teamed up once again in Lubbock to unveil the…
Under Armour and Stephen Curry Part Ways After Decade-Long Partnership
A transformative shift for Under Armour and Stephen Curry signals new directions with performance goals and a stronger brand discipline. The Big Split (Under Armour and…
PUMA Relaunches CATch UP to Tell the Brand’s Most Inspiring Stories
PUMA gives its company magazine CATch UP a bold digital refresh thus offering a deeper look into innovation…
Nike Portland Reopens as a Hub for Sport and Culture
Nike Portland opens its doors once again with a renewed focus on sport, innovation and community. A Downtown…
Monster Energy Becomes Official X Games League Partner
X Games and Monster Energy just announced a massive three-year partnership set to transform action sports for athletes…
Revlon Partners With Champion to Launch First-Ever Global Fragrance Collection in 2027
Revlon Consumer Products has officially unveiled a major global fragrance licensing agreement with Authentic Brands Group’s iconic Champion…