adidas and GLO Launch Pro Work Line Redefining Safety Footwear for 2026
adidas and GLO partner to launch adidas pro work a line of high-performance safety shoes that fuse protection…
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Volcan de mi Tierra Named Official Tequila of Formula 1 in 10-Year Global Partnership
Volcan de mi Tierra becomes the Official Tequila of Formula 1 through an LVMH partnership blending Mexican craftsmanship…
WSS Launches We Know What It Takes Campaign Honoring Everyday Community Heroes
WSS honors everyday resilience and community pride with its We Know What It Takes campaign lifting up the…
Hyundai and Lil Jon Drive Cultural Connection with Palisade Hybrid I See You Campaign
Hyundai and Culture Brands tell a vibrant story of family and style and community with the I See…
Ororo Becomes Official Heated Apparel Partner of Boston Bruins and TD Garden
Ororo, the industry leader in heated gear, has announced a multi-year partnership with the Boston Bruins and TD Garden, becoming the…
MySize Acquires ShoeSize.Me to Create Unified AI Sizing Platform
MySize a leading AI-driven measurement and fashion technology solutions provider, has announced the acquisition of ShoeSize, a prominent…
MIKE AND IKE names NBA star Josh Hart first Chief Candy Officer bringing flavor and fun to fans
MIKE AND IKE makes a sweet slam dunk by naming New York basketball star Josh Hart as its…
Hennessy V.S.O.P x LeBron James—A Sequel With Real Staying Power
Hennessy doesn’t do sequels unless there’s a story worth continuing. With the second LeBron James V.S.O.P limited edition,…
Life Time and Aion Partner in 2025 to Equip 185+ Clubs with Patented Weighted Vests
Life Time and Aion join forces to bring next-level weighted vest training and exclusive fitness experiences to clubs…
Front of Shirt Sponsorship Out: Could Footwear Be the Next Branding Battleground?
The Premier League has long been a global powerhouse, attracting billions in sponsorship revenue each season. For many…