HOKA Launches Mafate X with Dual Layer Cushion and Vibram Grip
HOKA has just launched the Mafate X, redefining what trail runners can expect from their footwear. This release marks…
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Wilson Partners with Caitlin Clark on Four Ball Drop in Chicago 2025
Wilson and Caitlin Clark are inspiring the next generation of basketball players with a new signature collection launching…
CLUB4 Fitness and Sneaker Impact Unveil Recycling Drive
CLUB4 Fitness and Sneaker Impact have launched a nationwide campaign to make sneaker recycling accessible and meaningful for people across…
Puma Golf Debuts $110 Helsinki G in 5 Styles for 2025
Puma Golf is once again pushing the boundaries of golf fashion and performance, unveiling the reimagined Helsinki G…
Adidas America Reaches $235,000 Safety Settlement in New York 2025
Adidas America has reached a $235,000 settlement with the U.S. Department of Labor to resolve ongoing safety violations at…
Rockport Expands into UK and Ireland with Chapters
Rockport is bringing its signature comfort and style to new customers in the UK and Ireland. Authentic Brands…
DICK’S Sporting Goods Joins Fanatics Fest NYC 2025
DICK’S Sporting Goods is making a major move in the world of sports culture events, announcing today that…
TYR Launches Global Partnership with World Aquatics Through 2025
The world of competitive swimming is making waves with a bold new alliance: TYR Sport, a powerhouse in performance…
Boston College becomes First-ever “Major” New Balance Football School in Team Deal
Boston College Athletics has announced a major expansion of its partnership with New Balance, bringing the Eagles’ football…
De Boulle Motorsports Launches Le Mans Bid with 3rd Entry in France
Nick Boulle returns to the world’s most iconic endurance race as De Boulle Motorsports confirms its third Le…
Running Mate Launches 2025 Platform for Women Runners
In a bold step forward for women’s safety and empowerment Running Mate has officially unveiled its 2025 Collective an…
ASICS Sets Sustainability Benchmark with SX Brand 2025 Recognition
ASICS Corporation has been recognized as one of Japan’s SX (Sustainability Transformation) Brands 2025, a prestigious designation jointly awarded…
New Balance and DTLR Back Wellness Launch at KIPP Philadelphia Academy
KIPP Philadelphia is opening a first-of-its-kind student wellness suite to support youth mental health through community-driven care and…
Charlotte Tilbury Partners with Dallas Cowboys Cheerleaders in First US Sports Deal
In an electrifying announcement that’s set to captivate beauty lovers and sports fans alike, Charlotte Tilbury has teamed up…
New Era Partners with MLS as Official On-Field Cap Provider for All 30 Clubs
New Era Becomes Official On-Field Cap Provider for All 30 MLS Clubs as Soccer Popularity Explodes in North…
StockX Unveils 2025 Report After Blocking 370K Fakes Worth $74M in US
StockX has released its latest Brand Protection & Customer Trust Report to highlight new milestones in the fight…
Amazon Partners with Athletes for 2025 Mental Health Push
A new digital campaign is making mental health resources more accessible than ever. A groundbreaking collaboration between the…
Olympic Gymnast Jordan Chiles Joins Hero as 2025 Brand Ambassador
Hero has selected Jordan Chiles as its newest brand ambassador to inspire skin confidence and empower individuals everywhere.…
New Balance x Miu Miu Launch New Collection with Coco Gauff
Tennis star Coco Gauff will debut the New Balance x Miu Miu collection during major summer tournaments ahead…
Birkenstock Launches Foot Care Line with 100% Natural Formulas at LA Pop-Up
Birkenstock takes a bold step beyond footwear with a new line of foot care products and a wellness…
Trail Running Shoe Market Surges to $14.6B by 2032
The global trail running shoe market is poised for significant growth, driven by a confluence of factors including…
Adidas Designs First Running Shoe for Athletes with Down Syndrome
Adidas unveils the first running shoe made for athletes with Down Syndrome, redefining inclusive sportswear. After three years…
Adidas Confirms Data Breach Through Third-Party Vendor
Adidas has confirmed a data breach through a third-party vendor affecting customers who contacted its help desk. It…
Gallagher Becomes Official Insurance Sponsor of All Blacks and NZR Teams
In a move set to reshape the landscape of rugby sponsorship, New Zealand Rugby (NZR) and Gallagher Insurance have announced a…